Friday, November 29, 2019

ATV essay essays

ATV essay essays The all terrain vehicle has been around for many decades. It has many different models that are used by a variety of people, these types are utility, sport, and youth. The utility four wheeler was the first ever made although it wasnt a four wheeler at all it was actually a three wheeler. The first atv ever made was used as a farm vehicle for hauling and moving other equipment. The three wheeler became popular but didnt last long because of its tendency to flip easily. The best way to fix the problem was to add another wheel, making the four wheeler the first ever made; it was also used for farming; it was in the market for equipment and was never meant to be sold as anything but for hauling and towing. The utility four wheeler started out as a small engine, small framed and very uncomfortable for the rider. As years past the utility four wheeler became as well known on the farm as a tractor. It moved from a small 90 cc engine to the now popular 650 cc engine. It also evolved from the stiff single shock suspension to the all around independent wishbone suspension. The utility atv has helped the farmer and working man make the tasks outdoors much easier and will continue to become The sport atv has been around for about a decade and a half. As most inventions happen, they start out being used for what they were made for, then the people that say, Well what if?, get a hold of them and modify them so it can do something else. The sport four wheeler wasnt made factory in the beginning because that wasnt what the four wheeler was made for. If you wanted to race your atv in the early 80s you had to make it race worthy yourself. After the sport caught on however the manufactures decided to make some money and build a four wheeler that didnt have to ...

Monday, November 25, 2019

The Hungry Years1 essays

The Hungry Years1 essays Paradis, Adrian A. The Hungry Years. Philadelphia. 1967. There were few changes that could be seen; for the most part the revolution was quiet. Never before had so many people of the United States held in their hearts despair, panic and want. Yet out of the fear of the Depression came social reforms that have strengthened America and its people. The Depression was the worst economic decline ever in the United States history that spread to practically all of the industrialized world. It began in late 1929 and lasted for about ten years. There were many factors that played a role in causing the depression, but the main cause was the unequal distribution of wealth during the 1920s, and the wide stock market speculation that happened toward the end of the 1920s. These factors, along with others, caused the American economy to turn upside-down. The roaring twenties was a time that the United States prospered greatly. The nations total income rose from $74.3 billion in 1923 to $89 billion in 1929. However, the benefits of the prosperity of the 1920s were not shared evenly among all Americans, and the maldistribution of income between the rich and the middle class grew throughout the decade. Two major reasons for the gap between the rich and the working class were the increased manufacturing output throughout this period and because the federal government favored business, which included the wealthy who put their money into these businesses. The growing gap between the wealthy and the middle class made the United States economy unstable. For the economy to function properly, total demand must equal total supply. In an economy with such an unequal distribution of income, it wasnt always likely that the demand would always equal the supply. Basically what happened ...

Thursday, November 21, 2019

The middle class in urban Britain 1780-1900 Essay

The middle class in urban Britain 1780-1900 - Essay Example However, they lacked the modalities to effect the change. It was not until the early nineteenth century that need for change was more strongly expressed by the lower class and the middle class. It is of importance to note that the people who took part and spearheaded this change were the middle class and were the cream in terms of their intellect (Scull, 2005).. Political changes The political arena in Britain was secluded to the mighty and wealthy for a long time, which also refers to the upper class. It was solely the rich who could rule while the middle class neither had a chance nor could raise their voices to be heard. This is evident even from the governance structure since that it is documented that even from the law making organs, the House of Lords could overrule any law passed by House of Commons. The ugly political face was worse in some areas like old Sarum and Dunwich where the middle class could not vote and a number of legislators were re-elected unjustly. The women we re also not allowed to vote, which expressed how democracy was indeed a nightmare to the people being ruled. This did not quite add up since lawyers were also in the category of the urban middle class (Mitchell, 2002). At that particular time, out of an estimated population of thirty million only about two million were allowed to vote. Inspired by the French protester refugees who moved in at around 1700, there were efforts by the middle class to spearhead their liberation. Several uprisings came up and the continuous pressure led to The Great Reform Act that was landmarked a political change in centuries. This Act brought political sanity to Britain and many other positive changes.. The imagery constituencies done away with and the members of parliament representation rationally and equitably restructured. Moreover, the most relevant to our discussion is that the middle class were allowed to vote with the exception of women (Scull, 2005). Economical changes Despite being despised, the middle class were relatively wealthy. Most of them had their wealth on land possession. It was just until in the late nineteenth century that he urban middle class began engaging in forms of wealth holdings like the stock market. In the urban areas in this period, a majority began being wealthy by manufacturing and creating employment. This gave rise to several merchants across Europe at the time and this can attribute to the steady rise in the number of the middle class (Mitchell, 2002). There are some cities that their economical growth was attributed solely to the middle class. An exquisite example is the city of Manchester, which at this period had many projects running in the event of industrial revolution. During the industrial revolution, the whole of Europe had a majority of entrepreneurs comprising of the middle class. The middle class prompted women to get employment. It important to have in mind that women were considered as housewives for some pretty long time in Bri tain. This had a large impact to the economy of the middle class, since majority-hired house cleaners to help in the daily domestic chores and this amounted to about forty percent of the female workers (Mitchell, 2002).

Wednesday, November 20, 2019

MULTINATIONAL CORP-EVOL & CUR ISSUE Essay Example | Topics and Well Written Essays - 1000 words - 2

MULTINATIONAL CORP-EVOL & CUR ISSUE - Essay Example However, it is important that one understands the significance of this merger to the two companies, their shareholders, competitors, the industry and the consumer (Rumyantseva and Enkel, 2002). In any given industry â€Å"The Rule of Three† manifests itself in the manner in which companies move within the market. The Technology Sector is undoubtedly one of the most oligopolistic, yet monopolistic markets in the modern day. This makes it conform to the rule of three, a fact that may have influenced and possibly affected the manner in which the market is shaped. The rule of three suggests that every industry that is free of major entry barriers and regulatory constraints depicts two types of competitors; full time generalists and product/market specialists (Tu, 2014). Full line generalists are volume-driven and as their market share grows, so does their financial performance they own 10 to 40% of the market share. These full-line generalists usually depict very good financial performance as long as they maintain their control of the market (Sheth and Sisodia, 2002). Product or market specialists on the other hand control 1 to 5 % and have curved out a niche in the market in which they control considerably. Their financial performance is inversely proportional to its market share, i.e. as their market share grows, their financial performance diminishes. Any firm that owns more than 5% but less than 10% of the market is in the ditch. Such companies depict the worst financial performance and are either taken over by a full-line generalist to increase their market share or by a product/market specialist seeking to grow into a full-line generalist (Sheth and Sisodia, 2002). Every market usually has three full-line generalists. Even though at one time there would be more than three, the market usually shakes up to provide three full-line generalists. Consider the

Monday, November 18, 2019

Visual Argument Research Paper Example | Topics and Well Written Essays - 500 words

Visual Argument - Research Paper Example Judging from the first instance of seeing this visual argument, the researcher of this paper thinks that Nike is supposedly advocating freedom to do what you want, breaking barriers and conquering limits (especially when buying Nike products), which is in this case invoked by the freedom of the boy peeing on a wall. This argument would be analyzed further in the next part of the paper. In order to evaluate carefully the visual argument of Nike’s ad, the researcher would try to use the three rhetorical appeals: ethos (credibility), logos (logical reasoning and evidence), and as well as pathos (emotional appeal). In this case, the visual argument would be evaluated according to ethos logos and pathos, in that order, through using the text, the design, and as well as the image of this particular visual argument. In addition to this, the researcher would also cite the opinion of a colleague on Nike’s visual argument, wherein the researcher would react from his opinion. Usin g the first rhetorical appeal of ethos, the researcher thinks that Nike’s visual argument actually compromises the credibility of the rhetoric that Nike is trying to point out.

Saturday, November 16, 2019

Literature Themes on the Impact of Discovery

Literature Themes on the Impact of Discovery It is the nature of meaningful discoveries, to challenge and shift ones perceptions, in either an unexpected and sudden, or planned and deliberate medium[DK1]. The consequences of discovery may be positive or negative, yet the ability of discovery to empower through allowing changes in ones ideals and self-evaluations is unparalleled[DK2]. William Shakespeares Elizabethan/Jacobean play, The Tempest (1600s) explores the discovery of mortality and the fragile nature of mankind, which is mirrored by Adrienne Richs poem Diving into the Wreck (1973). Also, Patrick Ness novel, A Monster Calls showcases a childs journey to discover his hidden desires and ideology, through the influence of an external power. Through the varying mediums and contextual backgrounds, the three texts explore the enduring values of discovery, and the capacity of discovery to renew perceptions through an unexpected/sudden or planned and deliberate medium. Certain discoveries function to transform ones values and renew perspectives. Through the play, The Tempest, Shakespeare showcases Prosperos intellectual discovery of his limitations as a mortal and the consequential rediscovery of his human morals. Prospero showcases his initial hatred towards the royal crew, rooted from past betrayals, as he says They now are in my power. And in these fits, I leave them. The truncated sentence emphasises Prosperos cruel and revengeful mindset, depicting his firm belief in power being the tool for vengeance. However, a dramatic change in Prosperos attitude can be seen, as he makes an unexpected discovery of human mortality following Ariels monologue, which states, We are such stuff as dreams are made on; and our little life is rounded with a sleep,, here sleep is a symbol for death, and the metaphor of dream accentuates Prosperos intellectual discovery of lifes fragility, where ones memories and earthly possessions are temporary juxtaposed to the va stly eternal world. Through the alliterative such sleep and little life, Prospero emphasises the insignificance of human life, and with it, the insignificance of his art. As he discovers the futility of his power in the face of mortality, Prospero rediscovers his humanity and gains a renewed understanding of the futility of vengeance. He says, My charms Ill breakà ¢Ã¢â€š ¬Ã‚ ¦.They shall be themselves, juxtaposing to his initial cruelty and will to revenge and hence portraying the change in his perception. Therefore, the renewal of perceptions through unexpected discoveries is evident through Prosperos rediscovery of empathy which he gains through the intellectual experience. Similarly, the intellectual discovery of human mortality allows a re-evaluation of ones values and identity which is further explored in Adrienne Richs poem Diving into the Wreck. Richs depiction of human mortality, and the fleeting nature of life, mirrors that of Prosperos discovery, expressing a sense of community gained through renewed understanding of the inevitability of death. Rich personifies a shipwreck in, ribs of disaster to represent humanity, the metaphorical ribs alluding to human bones which symbolise the basis of life, but also the imminent death that all of humanity faces. The personas intellectual discovery of mortality is further evident as she refers to we as half-destroyed instrumentsà ¢Ã¢â€š ¬Ã‚ ¦ water eaten log, the fouled compass, alluding to death and portraying the inescapable nature of mortality. As the persona gains a renewed understanding of life and death, she develops a spiritual connection with humanity, leading to a re-evaluation of her perceptions. Her initial depiction of her identity and values can be seen as the positive tone in Cousteau with his assiduous team aboard the sun-flooded schoonerà ¢Ã¢â€š ¬Ã‚ ¦ directly juxtaposing to the grim tone in the recurring motif of loneliness; but here aloneà ¢Ã¢â€š ¬Ã‚ ¦ there is no-one. However her unexpected discovery of human mortality leads to a change in her self evaluation, as evident in I am she: I am heà ¢Ã¢â€š ¬Ã‚ ¦ We are, I am, you areà ¢Ã¢â€š ¬Ã‚ ¦ where the connection between first second and third perspectives unify human beings under the concept of mortality. The persona, therefore is able to gain comfort from the spiritual connection based on mortality and gain a renewed understanding on her identity as a human being, hence showcasing the consequential shift in perception as a result of an unexpected discovery. Similarly, the planned discovery leading to re-evaluation of self and change in perception is further explored in Patrick Ness A Monster Calls, as he reflects the planned and deliberate process that a child takes in order to discover and accept his hidden desires and ideals. The Yew treeis introduced through the repetition of dialogue, Connor, written in an italic, holophrastic form. The short, conjunct repetition reflects the random and conjunct nature of ones subconscious thoughts, hence depicting the embodiment of the personas subconscious in the Yew tree. The truncated sentence in and here was the monster as Connor comes to face the Yew tree emphasises his initial reluctance to acknowledge his subconscious, further exemplified in the negative connotation in anthropomorphic description of monster. The negative tone highlights Connors rejective perception towards the tree, and hence showcases the innate stubbornness of humanity when one comes to face possible changes. The confronti ng process of discovery, led by his subconscious can be seen in the emotive repetition of NO!, the capitalisation and the exclamation mark further reflecting the personas unwillingness to accept his hidden desires and ideals.

Wednesday, November 13, 2019

Harley - Davidson Inc. Motorcycle Industry :: essays research papers

Harley - Davidson Inc. Motorcycle Industry INTRODUCTION The purpose of this report is to develop a strategic corporate objective for HarleyDavidson Inc., a publicly traded, employee owned manufacturer of heavyweight motorcycles, recreational and commercial vehicles, military defense items, and small engines, distributing its products to domestic and international markets targeting all men and women of all ages. INDUSTRY AND COMPETITIVE MARKET The industry under study is the motorcycle industry consisting of five major manufacturers: one American (Harley Davidson), and four Japanese (Honda, Yamaha, Kawasaki, Suzuki) and some European companies (mainly BMW of Germany and some other Italian companies). Most companies market their motorcycles and accessories on a worldwide basis, handling international trade through foreign distributors and domestic sales through franchised outlets. Industry sales of motorcycles were shrinking in the early l990s because of the recession and the competition from computers and electronic products decreasing consumers' discretionary income. Sales of accessories and parts make up 36% of total retail sales and is a viable area for producers to explore because people want something to differentiate their bikes. Previously, motorcycles were viewed as a cheap means of transportation. By 1992, they came to be viewed as a recreational, or a luxury item. This new perception of motorcycles led to the introduction of more expensive models with higher prices. This led to the introduction of consumer financing, one of the fastest growing service areas in the motorcycle industry. MISSION   Ã‚  Ã‚  Ã‚  Ã‚  Harley's strategic objective is to continue to provide safe, high technology heavyweight bikes and keep customer satisfaction at high levels. This quality vision more than doubled Harley's market share and increased its brand loyalty. EXTERNAL PLANNING PREMISES CUSTOMERS   Ã‚  Ã‚  Ã‚  Ã‚  They can be divided into 2 categories men and women. Men.  Ã‚  Ã‚  Ã‚  Ã‚  A. Men under 30. This group accounts for 44% of all sales. Therefore, a great opportunity exists here because of the group's size. This group's members buy motorcycles for their transportation and recreation needs. Men in this group buy more of mopeds, scooters and entry level lightweight road bikes.   Ã‚  Ã‚  Ã‚  Ã‚  B. Men between 30 and 50. This age group makes up 45k of buyers another large area providing opportunities for firms. The motorcycles most frequently purchased are the heavyweight tourers and cruisers. Many buyers are married couples looking for an alternative to taking the car out for weekend drives to the country.   Ã‚  Ã‚  Ã‚  Ã‚  C. Men over 50. This group accounts for about 11% of motorcycle sales. The heavyweight touring class and the middleweight road bike categories account for most of the sales here. Women. This group is a segment that is growing at a fast rate, thereby representing an opportunity area. Firms to be successful here are to provide smaller, easier to handle, comfortable, and good quality bikes to build up brand

Monday, November 11, 2019

Red Bull Case : Digital Marketing

He immediately saw an opportunity to market those functional drinks outside Asia. Mathematics approached the manufacturers of the drink, bought the foreign licensing rights in exchange for a 51 % stake in his company, and launched the drink in Austria. That's how the Red Bull company was founded in 1984. The drink was sold exclusively in Austria for five years and then spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland. It invaded the United States and Canada In 1997, and was authorized in France very recently.A closer look at Red Bulls strategy 2 roof is not really determined by a demographic, but by a â€Å"state of mind†. Red Bull consumers want to be physically and mentally fit and wide awake. It can be young executives who want to face a more and more dynamic and demanding way of life. Or it can be teenagers who want to try new alcoholic mix, and be able to stay awake and to dance all night long. At least, it could be sportsme n who want to improve their performance, increase their physical endurance and boost their energy.These people are very hard to seduce because there are many brands competing on the market. Figure 1 – Examples of competitive products The positioning of Red Bull is : It is the first stimulation drink, for both mind and body, to be used at any time, anywhere, by anyone, not only as a thirst-quencher but also as a cure against tiredness. To build its brand equity, Red Bull developed an eye-catching logo : two bulls and a yellow sun, and an effective,†Red Bull gives you witlings†. Red Bull's brand equity is mainly based on word of mouth, which gives the product a mystical image.Due to this mitosis and the WOOF strategy that build a very strong brand awareness, the reduce has a really strong â€Å"affect† with the customer, which leads to a bunch of rumors, good and bad ones. The strategy Red Bull adopted is totally unusual. They did nod use traditional informat ive or persuasive communications and it restricted the drinks supply. Red Bull used â€Å"buzz marketing† and Moral marketing†. The company has divided the U. S. Into eight decentralized sales units, each of which is handled on a city-by-city basis.Each unit creates distribution, makes sales calls and develops targeted marketing plans. Their mission is to find out where the target nags out and what interests them. It's their Job to get the message out to the right clubs and at the right events. Their entry strategy is to seed happening places such as shops, clubs, bars and stores. They focus initially on opinion leaders who obtain positive direct experience with the brand. Once word of mouth has created a buzz about the product, they then widen distribution to areas surrounding the â€Å"in† spots.Markus Pickier, eve-strategic planning, Red Bull North America said â€Å"We go to on-premise accounts [vs.. Retailers] first, because the product gets a lot of visibi lity and attention. It goes faster to deal with individual accounts, not big chains and their authorization process. Employs teams of â€Å"consumer educators,† who distribute free samples in the street. Bull created and cultivated its brand image by sponsoring extreme and adventure- related sports, such as foreseeing, B. A. S. E Jumping, snowboard, mountain hiking or more recently Formula 1 .The company underwrites a number of extreme sports competitions and sponsors about three dozen athletes from alternative sports. In the antithesis of any major's marketing plan, Red Bull buys traditional advertising sat. Only when a market is deemed mature does the company begin a media push. The idea is to reinforce, not introduce, the brand. â€Å"Media is not a tool that we use to establish the market,† said up-marketing David Rowdy. â€Å"It is a critical part. It's Just later in the development. Red Bull's marketing strategy Contrary to traditional advertising practice, Red bull only advertises after it believes a local market is maturing. Instead of traditional advertising, Red Bull relied on a strategy of word-of-mouth or â€Å"buzz† marketing. Red Bull focused on creating a buzz wrought various stealth marketing techniques, playing on associations with energy, danger and youth culture, carefully cultivating its mystique image. Mathematics invested 35% of turnover in marketing and sponsorship in events.In his words, â€Å"we don't bring the product to the people, we bring people to the product. We make it available and those who love our style come to us,† adding, â€Å"Red Bull isn't a drink, it's a way of life. † The above the line communication: Red Bull gives you wings. The aim of their advertising campaigns is to reflect the brand personality: Cheeky, witty, self-ironic, unpredictable and unique. Opinion leader marketing: Opinion Leaders, especially in the sport and cultural area, are a perfect target group for Red Bull. Red Bull develops relationships with them and treats them like friends.Red Bull worldwide has over 250 agreements with top athletes, but not one written contract. Event marketing: Red Bull's event marketing also covers both areas, sports and culture, through a variety of events like Flag, Crashed Ice, X-Fighters, Creative Contest, Music Academy, and many more. Red Bull doses ‘t sponsor events, Red Bull creates, organizes and supports new, innovative and image. Through its sponsorship of youth culture and extreme sports events, Red Bull developed a cult following among marketing-wary Generation Y-errs, (18- to 29-year olds) who perceived it as an anti- brand.While it was marketed as a sports drink, it was mostly sold in clubs and bars Sampling Sampling is done by highly motivated and well educated employees of Red Bull and not â€Å"professional† promotion teams. Their briefing is simple: Find tired and exhausted people. They do it in a charming, non offensive way. All we g ive them is the product, a free range of clothes and a tiny, but very attractive sampling car. As their core target is very young, Red Bull needed to secure a huge presence on the Internet, which is by far the media that young people use the most.With their word- of-mouth based strategy and their buzz marketing, it was quite obvious that Internet was going to become a very powerful tool for Red Bull. They are aware of the fact that Internet has brought people together and allowed everyone to be connected no matter where they live. Thanks to the new social and digital age, people can share their experiences and knowledge through the building of social networks and communities. Red Bull's online marketing strategy is very cohesive to their overall marketing strategy. It is based on word-of-mouth and creating a buzz around the brand.Whether it be with sport, music or culture, Red Bull offers long-term content that the consumer will enjoy so they can talk about the brand on blobs for ex ample and tell their friends about it. Rather than focusing on selling millions of cans, they just prefer creating a universe that people will love, most of the time through effective storytelling. As I said before, Red Bull's marketing strategy involves a lot of event organization round the world. Red Bull takes the excitement of being in the event and delivering it to people across communication, and most of that is done by digital communication.In fact, 50% of Red Bull's communication budget is dedicated to digital media. Backbone has a presence on many of social platforms, including Backbone, Twitter, Namespace. Yet Red Bull is aware that it is no longer enough to have a fan page on backbone for example, not only because a large majority of companies have one as well, but also because people get bored very easily and their attention is becoming more and more difficult to catch. Red Bull understands this issue and offers a lot more than mere online product promotion. They provide their consumers with meaningful content.Each event organized and sponsored by Red Bull has its own website (for example,www. Redistributable. Com) They offer a number of short pieces of content, such as videos of the previous events, content about the riders, the tricks, behind-the-scenes, parties, etc. Those pieces of content are also displayed in social platforms, Namespace playing generally a role of a hub where all of the content comes together . This is how Red Bull started to build their fan community. It enables Red Bull to create a number of access points that the consumers discover, experience the content and get involved into Red Bull's world.On backbone or Namespace, the one of the most popular pages with over 2 400 000 fans. It is tailored to the consumers' wants and needs. They don't advertise their product directly, they don't even bother giving details about the accompany vision and mission, leaving only a very short description at the bottom of the page. On the othe r hand, they offer some entertaining, simple yet addicting games that consumers enjoy, such as the Red Bull Air Race game. Some others fun applications are available on Backbone, such as Red Bull Roustabout, which is an online version of the old game â€Å"Rock Paper Scissors†.Bart Johnston, Interactive Director of Archival which developed the application said â€Å"We wanted to create a viral application for Backbone Platform that was fun and playful. We think people will ask their friends to install it because it's a really interesting way of saying What's up? To your buddy. † 3 Figure 2 – Red Bull's official fan page on Backbone Video content is a good way to start but it does not necessarily create engagement, which is Red Bull's main objective. Therefore they found other ways to entertain their customers. For instance ‘phone and ‘pod touch users, they developed applications and games.Understanding their consumers is a major concern for Red Bull so they knew about their extensive use of chatting platforms such as mans. They also knew that Mans users tend to be on mans while watching TV, so they are working to get them engaging with it so they could then play, talk, share it with their friends while watching TV programs. Therefore they created a game on mans, that could be shared n backbone as well (that way content remains cohesive). This is a really effective way for Red Bull to get their consumers involved and active in the community.Figure 3 – Red Bull's ‘phone games Taking one step further, Red Bull initiated in 2009 a new project called Red Bull reporter 4. It gives the opportunity to anyone to become a Red Bull reporter, and start working for Red Bull as a writer, photographer, filmmaker or presenter. The consumer has complete control on the creation and sharing of the content. As Red Bull has hundreds of events going on all over the world. It can be huge event that attract over 50000 people on the event site like the Red Bull flagstaffs, but it can also be smaller events like the mascara pit stop in Time Square, or the Donkey cross in Greece.Red Bull is trying to leverage these projects by sending their reporters to these small events so they could write reports, do presentations, videos, and finally come back and submit them on the website. This time it is not Red Bull that creates the content but the consumers themselves and they are in total control of it. They are responsible for sharing it and spreading it. Again for Red Bull it is all about engaging them to greater collaboration.Figure 4 – Red Bull reporter Another example of the content creation process, even more engaging than Red Bull Reporter, would be the Red Bull Bedroom Jam 5, because with this project consumers become the content that is celebrated and discussed. Teen bands submit their music and their peers would vote and Judge which one they think are the best bands. The selected bands get to have a stage set up in their bedrooms by Red Bull, and it gets streamed live across the Internet. A chatting functionality allows people to interact with each other and tell everyone about the bands they like the most for example.The consumer is at the heart of the project. Red Bull steps back and only plays the role of a facilitator. The consumers are the real star, not Red Bull, which is an important point of Red Bull's online marketing strategy. Figure 5 – Red Bull Bedroom Jam Another key point for Red Bull is to cross the boundaries between the digital world and the real world, and treat them both the same way. Red Bull racing for charity was originally created to take Formula 1 from its very exclusive format and make it a more inclusive one, getting people really closer to that world.Red Bull created an inline community where fans could choose a space for their photo on the car that was driven at Siltstone by David Calculator and Mark Webber, chat with people around them, sometimes even celebrities. This resulted in a very unique decoration on the car and raised money for charity. Still trying to get people closer to the world of formula 1, Red Bull created content through Twitter and an Phone application called Redouble Flops, that allows people to have a direct info from the Fl paddock, with little stories and anecdotes that come directly from the inside. Figure 6 – David Calculator's car at Siltstone Creating all those tools, platforms and content allows Red Bull to make the consumer forget that their primary and ultimate goal is to sell energy drink cans. It is all about getting commitment from their customers, trying to engage and excite consumers about the brand by being part of their world and contributing to their world in a way that it does not feel false or fake. Internet could have contributed to harm Red Bull's brand image by spreading all sorts of rumors about the energy drink.One of the rumors that has been circulating for a while says that Re d Bull's secret ingredient is bull's testicles. Another states that it is â€Å"liquid vicarage† and that someone overdosed from the drink because it has drugs in it. Obviously all these rumors are false and they could have been really bad little attention to those rumors, remained silent and let the rumor spread. There is only a FAQ section in the main website confirming that all those rumors are false. This lack of communication contributed to fueling the buzz around the brand, creating Red Bull's mystique and building their fan's community all over the web.Red Bull doesn't really innovate through its products – it doesn't launch new products al the time, instead it innovates through its marketing. Hence, they created Red Bull Media House, which conducts all the media and public relations work, and that is responsible for the launching of other platforms such as Red Bull magazine, Red Bull mobile (which for now is only available in Austria, Switzerland and Germany), or Red Bull TV. As it becomes a bigger part of the consumers lives, Red Bull's marketing actually becomes their product.We saw how Red Bull leverage social media to market their products by provide their customers with meaningful content. Sometimes, they tend to be a little too aggressive by doing what is called ambush marketing. Ambush marketing occurs when a brand pays to become the official sponsor of an event and another brand tries to connect itself to the same event, without paying the sponsorship fee and without breaking any laws. Nikkei used such methods a lot to gain some visibility on sport events that were officially sponsored by their main competitors Rebook and Aids.At the 1992 summer Olympics in Barcelona, Nikkei sponsored press conferences with the US basketball team despite Rebook being the official sponsor. During the last Olympic Ames in Vancouver, Red Bull also did some online ambush marketing. Red Bull posted some items to encourage their athletes on Twitter and Backbone, even though they weren't officially sponsoring the event. By doing that they were violating the Olympic rules, which say that advertiser who don't pay for an official sponsorship cannot associate their names with the games or the athletes during the events or the weeks surrounding them. We're rooting for you @Landslide's @Shawn_White @Greeted and @Dresses in the 2010 Winter #mimics! † Red Bull removed all Olympic-related Twitter posts, but argued that â€Å"the dynamic and nonuser-driven nature† of social media make it tricky to â€Å"stay within guidelines as they are defined. † 9 How can Red Bull do even better? Red Bull's use of Internet and social media is very innovative. It differs from most companies' strategy in the sense that it really involves the customer in the content creation and sharing process.It engages the customer and get them closer to the brand. Red Bull's online marketing strategy is also very cohesive, every tool they used access to content on Twitter, Namespace and Backbone simultaneously. In my opinion, Red Bull is already one of the best examples of successful online racketing strategies, and this is partly why I chose to talk about it in this paper. It also makes it even more difficult to explain how they could get better. Red Bull's strategy has proven more than efficient so they should keep on offering meaningful and entertaining content to their consumers.

Saturday, November 9, 2019

we are not sub species Essay Example

we are not sub species Essay Example we are not sub species Essay we are not sub species Essay Essay Topic: Hilarious Candidates name: Ahlam Abdisalam Candidate number: 0004 Topic: We are not sub species Question: Teenagers deserve more respect than what they are given, Write an article expressing your views on the above statement? Date: 3/12/2013 Deference to teenagers The meaning of the word teenager is losing its touch with stereotypical Judgments made by adults mostly. The word teenager can be defined as someone who is in the ages thirteen to nineteen, not for someone to be going under any emotional traumas or identity crisis. By this hackneyed statement, teenagers feel as if they are sub pecies when they are Just on the step to adult hood I am appalled by the mentality of some that teenagers are all the same, wild people, if true then I guess its safe to say that adults are the same too? Im committed to making teenagers feel good about themselves and not that they are all alike, giving them a reason to do awful things. As the president of a local youth club, I feel its my duty. I consent completely with Lois McNay, the writer of the article Sub Species, a truthful piece of writing in my view, which gives Justice to teens. At the beginning of her piece she divulges that she doesnt seem to be undergoing any emotional traumas or identity crisis and that she might be letting somebody down. Here she is mocking those who stereotype teenagers to be depressing humans. Putting a label on all teenagers to having identity crisis or emotional traumas is meaningless. There is no evidence confirming this As a matter of fact it seems that adults derive most of their knowledge of teenagers from social media that portray spoilt teenagers, thus they end up confusing fiction with nonfiction. Even supposing that people have identity crisis it doesnt always concern adolescents, it includes adults too. Also emotional traumas are made by children to so why are they always restricting the problems to teens only? Most Judgments made by adults concerning teens are dominated by unfairness. Its hilarious how they assume they are experts about adolescents when they arent. She then moves on to a short story. In summary, one day an insurance man visited her six forms treating all the 18 year olds like complete morons. He asked hem what do we find under roads knowing the answer to be pipelines they responded by saying worms, moles and dead insurance men. She follows by saying if you treat people like idiots they act like idiots. This shows that the disrespect towards teenagers is so popular, everyone expects it. Besides, if all teenagers were to have emotional traumas wouldnt they have reacted to the disrespect towards them? They were mature enough to reply in a mature manner and give him a taste of his own medicine. Later on in the article she says that for many adults there is no uch thing as a teenager who doesnt like discos out of all accusations made by judgmental adults, this angers me most. I work with nothing but youths meaning I have more knowledge about the youth. Many of my club members enjoy being with friends playing games, dancing and gossiping indoors! Im not saying that there are no teenagers who like discos, no. Im simply saying, the same way that some adults at them only? If anyone is to go out discoing its entitled to the teenagers not to adults with so many responsibilities like my own. Recently, near my hometown a fire utbreak was caused by a mother leaving her children at home to go out clubbing. But her kids had been locked in when a fire had started. They then have the audacity to call adolescents irresponsible. Plus, most teenagers arent allowed to enter clubs and discos because of their age, but adults are, so the probability of teenagers discoing varies. Furthermore McNay shows her compassion to adolescents when she declares that some adults patronize teenagers because they are envious of their youth and because the respect they dont get from their peers they demand from heir Juniors I strongly agree with this point as to the fact that back in the days when present adults were teenagers they didnt have all the advantages that the at hand teenagers have now. Clubs, technology, parties, the lot! The difference is tremendous. This in my opinion is the root to all false and Judgmental allegations towards young adolescents. Some adults seem to be so in need for the utmost respect and because they dont gain any respect from their peers they demand it from their Juniors. Not every teenager will be willing to give you the supreme respect, ut adults dont seem to understand that not everyone is the same meaning you shouldnt staple all teenagers with the same sticker. McNay expresses the label given to teenagers about their personalities when she says Unfortunately teenager has come to connote things like selfishness, irresponsibility, and arrogance how can you stereo type such a large group of people to have these aspects? From my observation I have detected that the adolescents attending my youth club arent the slightest bit selfish! If one of them gets into trouble, they all take fault so that specific erson isnt alone; I call that sacrifice not selfishness. And for irresponsibility, many adults claim youngsters as irresponsible because they simply dont have as much of duties in comparison to adults so they enw that and choose to call them irresponsible. The adults that stereotype the youngsters feel as if they are superior over teens, isnt that a sense of the arrogance they use to describe the vulnerable among us? I contradict with McNays point that the word teenager should be abolished, but I plainly want the definition of the word teenager to have its real eaning, to be in the ages thirteen to nineteen because as she says a lot of people would stop making money like stylists or designers as the fashion icon in this century is the mistreated teenagers. Dont they deserve not to be Judged so harshly and to have a little more respect? I feel as if the present teens are being targeted on. Yes, they make mistakes Just the way every other human does, with the purpose of learning from them. The saying dont Judge a book by its cover fits perfectly in this situation.

Wednesday, November 6, 2019

The Definition of a Kelvin-Helmholtz Cloud

The Definition of a Kelvin-Helmholtz Cloud Look up on a windy day and you might see a Kelvin-Helmholtz cloud. Also known as a billow cloud, a Kelvin-Helmholtz cloud looks like rolling ocean waves in the sky. They are formed when two air currents of varying speeds meet in the atmosphere and they make a stunning sight. What Are Kelvin-Helmholtz Clouds? Kelvin-Helmholtz is the scientific name for this impressive cloud formation. They are also known as billow clouds, shear-gravity clouds, KHI clouds, or Kelvin-Helmholtz billows. Fluctus is the Latin word for billow or wave and this may also be used to describe the cloud formation, though that most often occurs in scientific journals. The clouds are named for Lord Kelvin and Hermann von Helmholtz. The two physicists studied the disturbance caused by the velocity of two fluids. The resulting instability causes the breaking wave formation, both in the ocean and the air. This became known as Kelvin-Helmholtz Instability (KHI). Kelvin-Helmholtz instability is  not found on Earth alone. Scientists have observed formations on Jupiter as well as Saturn and in the suns corona.   Observing and Effects of Billow Clouds Kelvin-Helmholtz clouds are easily identifiable though they are short-lived. When they do occur, people on the ground take notice. The base of the cloud structure will be a straight, horizontal line while billows of waves appear along the top. These rolling eddies on the top of the clouds are usually evenly spaced. Quite often, these clouds will form with cirrus, altocumulus, stratocumulus, and stratus clouds. On rare occasions, they may also occur with cumulus clouds.   As with many distinct cloud formations, billow clouds can tell us something about atmospheric conditions. It indicates instability in air currents, which may not affect us on the ground. It is, however, a concern for aircraft pilots as it forecasts an area of turbulence. You may recognize this cloud structure from Van Goghs famous painting, The Starry Night. Some people believe that the painter was inspired by billow clouds to create distinct waves in his night sky. The Formation of Kelvin-Helmholtz Clouds Your best chance for observing billow clouds is on a windy day because they form where two horizontal winds meet. This is also when temperature inversions warmer air on top of cooler air occur because the two layers have different densities. The upper layers of air move at very high speeds while the lower layers are rather slow. The faster air picks up the top layer of the cloud its passing through and forms these wave-like rolls. The upper layer is typically drier because of its velocity and warmth, which causes evaporation and explains why the clouds disappear so quickly. As you can see in this Kelvin-Helmholtz  instability animation, the waves form at equal intervals, which explains the uniformity in the clouds as well.

Monday, November 4, 2019

Financial Management Research Paper Example | Topics and Well Written Essays - 1250 words

Financial Management - Research Paper Example Apple Inc, on one hand, is a multi national corporation in California that designs, develops, and sells computer hard ware, software and digital electronics. The best known electronics of this company are Mac, iPod, iPhone, and the iPad. The selling of these electronics and other products is through its online retail store, retail stores and direct sales force. Amazon.Com Inc, on the other hand, operates as an online seller internationally but headquartered in Seattle, Washington, in addition, this online seller company operates such websites as amazon.com and amazon.ca (Gutow, 2011). These websites enable retailers to sell their products through online advertising. In addition, Amazon offers other services such as website development, marketing, and company branded credit cards. In 2008, the financial challenges that faced the world led to reduced profits by these two tech companies. The profits reduced because the two companies’ products are not basic necessities that are co mpulsory for human survival. Basic necessities are food, housing, and basic health care. To the contrary, iPhones, iPod and iPad are that a human being can survive without and, therefore, forgone (Higham, 2009). Financial analyst and other world leaders, however, put in place measure that saw the crisis recede and thus an increase in consumer purchasing power. The measures worked because, in mid 2008, the crisis slightly diminished shown especially by improving sales in the New York stock market (Michalowski, 2011). Elsewhere, sales reports of leading multi-national businesses across Europe were picking up. Apple thus diversified four strategies to help it recover the lost profits. Apple marketing strategies were product design, price of products, promotion and their distribution. In product design, Steve Job, the Apple Chief Executive Officer, creativity contributed to more sales. He designed specifically, the operating system MAC OS X, which helped distinguish the Apple computer f rom other competing PCs. He was also responsible for the Mac Book Air, the first lightweight and thin laptop computer. More creative products developed were iPods, iPhones, iPad and iTunes. These products were bought in large numbers because the consumer enjoys media and entertainment at his or her convenience. Further, they substituted other devices like TVs and some laptops. Concerning the price, Apple products though expensive, are quality and durable. Various consumer research companies rated the products as the most fairly priced products in the world. Apple-loyal consumers also care little about the price they had to pay to buy an advanced release of Apple product. In addition, they bought Apple product whenever launched and released to the market regardless of the financial situation. In promoting its products, apple made its products known in conferences, meetings and in US trade expos where they would showcase these new gadgets (Buonopane, 2010). The final strategy is distr ibution strategy in which newly released products that customers are unaware of were located in specialized stores. In these stores, a customer who bought these new releases took some time with an Apple expert who was educating and providing customer service. The education on new products was to ease the switching to them. In comparison, other Apple’s less expensive products that required less consumer

Saturday, November 2, 2019

Fire Control Project Overview Essay Example | Topics and Well Written Essays - 2750 words

Fire Control Project Overview - Essay Example This project arose from a report which the government commissioned having been raised by the management, engineering as well as development consultancy which was published in April 2000. The conclusion from the report was that maximum efficiency could be attained if the number of control rooms could be reduced from current 46 (as at that time) to only 9 regional control rooms. The objective of the project being to ensure community safety by providing strategic framework for the Fire and Rescue services (FRSs) as well as other agencies which would prevent and respond to emergencies as they arose. The benefits that would accrue from the project were increased resilience. In this case by using the resilient networked technology, staff in any RCC would be able to answer calls within any part of the country. Secondly, the project would integrate all services by use of new risk management tools which had the ability to deploy specialist equipments. This would necessitate introduction of a common call handling, process mobilization, technology and training which would guarantee consistency across various regions. The communication system would also be changed to be data based rather that voice which would be readily accessible through the MDTs. This would hence ensure greater fire and rescue services capabilities (Great 2010, p.30). Extent of Failure Originally, each FRS had its own local control room charged with the responsibility of handling its own emergencies. All the 46 control rooms were independent with each using different levels of technology, network capacities and also their own back-up arrangements. The challenge faced by the control rooms was the increased number of calls and levels that exceeded the local control room. This made the calls be transferred to a different FRS or police control room. By using the police control room, information would then be sent back to the local control room using telephone, radio or fax machine. Due to the fact that different control rooms employed different technology levels and variable quality, this made the transfer process difficult for the FRSs to effectively back each other up. This resulted to the local control rooms being flooded hence being hard to cope using the current technology to handle the high volume of calls which then resulted in long queues or even lost calls. This was another example of a Government IT project in which it was absorbing increasing resources but never achieving the objectives initially set. The essential checks and balances done at the early stages of the project were ineffect ive. This was due to the fact that approval of the project was done based on unrealistic cost estimates as well as under-appreciation of the IT complexity that was to be involved. This made the project be implemented in a hurry with poor management. The Communities and Local Government Select Committee after closely examining the project hope that the project should go live by mid-2011 if there is an agreement on a viable project plan. The realization of the above has been put on substantial risk as a result of the following. Reasons for failure Project Environment There are several issues that ultimately led to the downfall of the said project which if they had been handled before would have made the project a complete success and be completed on time. Failure by the Department to sufficiently incentivize Fire and Rescue Services The Fire and Rescue authorities were under no legal obligation to use the regional control centers once completed. Despite this, the department failed in its mandate by not communicating the benefits to be accrued by transferring to the regional structure. The Department charged with the