Bus642 - Week 1 Essay - 723 Words

Week One Exercises Complete Discussion Questions 1, 2, and 5 on page 22. 1. What is business research? Why should there be any question about the definition of research? Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. â€Å"More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance† (Cooper and Schindler, 2011, p. 10). Questions occur about the definition of research because it has been said that â€Å"every business issue†¦show more content†¦Its focuses on primarily generating new ideas, principles, and theories which do not typically yield immediate benefits (Guimaraes, n.d., p. 24). In the same context above, a question that would guide pure research is: â€Å"What influence does commission based compensation plans have on employee motivation?† 5. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives? First, the manager should ask, â€Å"Is this what I really need?† The nature of the problem may change during the decision-making process, as either the situation changes or the manager’s insights to the situation change (Bianco, n.d.). Managers can improve the chances of asking the right questions by laying out clear strategies, goals, and tactics. In addition, in any decision-making situation, managers must identify alternative courses of action and weigh the value of each alternative against its cost. In this case, the manager faces the following dilemmas in selecting either a custom program or purchasing one: 1) Will the payoff or rate of return be worth the investment? 2) Will the benefits gained from the program improve employee motivation enough to warrant the expenditure? 3) Is the expenditure the best use of available

Homelessness Is A Problem Of Homelessness - 1658 Words

Homelessness in Society Imagine you are homeless and have no shelter, or nowhere to go. You walk through storms in the same clothes you had on a week ago. You look around for help, but there is none. What would you do? Or imagine you are one of the forgotten ones, whom people call dirty, and disgusting. Suddenly you hear footsteps, with hope filled inside you, and then a sudden sadness strikes you as the 1378th careless person walks by you and doesn t notice you. All you want is somewhere to sleep, to wash, and to eat. What do you do? Homelessness has always been a problem, occurring in cities across the world. For example, homelessness became a problem â€Å"in the 1980s, as housing and social service cuts increased. This was in part a consequence of the transfer of federal dollars to a huge military buildup and consequent large budget deficits† (Donohoe). The government spent all the money on the military, leaving none for the housing; therefore people became homeless. Also due to â€Å"A lack of affordable housing and the limited scale of housing assistance programs† (Homelessness in America - National Coalition for the Homeless) homeless people can’t look to any one for professional guidance. This has created and contributed to the housing crisis for the homeless. Homelessness can make individuals â€Å"often [experience] feelings of isolation, [and] homelessness can also increase your chances of taking drugs or experiencing physical or mental health problems† (â€Å"Impact ofSh ow MoreRelatedHomelessness : The Problem Of Homelessness1350 Words   |  6 PagesHomelessness There are many parts to the subject of homelessness, of course people talk about the solutions to it like The Ten Year Plan, then there is the history of it starting from the 1640’s. Also there is discussions about Homeless Shelters and more recently Anti-homeless Legislation. Then there are always the staggering statistics. The homeless is a very one minded topic for most. Most people think that the homeless should be helped, cared for, and educated for success. This is true (at leastRead MoreHomelessness : The Problem Of Homelessness1479 Words   |  6 Pages Homelessness Do you think the government is really doing enough to fix the issue of homelessness?According to Lee, Dozens of homeless were left with nothing after a local Seattle organization (SHARE) closed its shelters (Lee, â€Å"Dozens of homeless camp out at county building after SHARE closes its shelters†). How could the government just let these people live without shelter? It even got to the point where the homeless were camping outside a county building because they had no other options.Read MoreHomelessness : The Problem Of Homelessness1379 Words   |  6 PagesAlthough the numbers of homelessness in the States have decreased in the past 10 years, more than 3.5 million people each year experience homelessness, with 578,424 individuals experience homelessness each night (endhomelessness.org). Many poverty-stricken people are consistently at the risk of homelessness; there is a lack of affordable housing, many jobs provide low income, and destitute people cannot afford medical care for support. However, homelessness does not only extend to the penniless -Read MoreThe Problem Of Homelessness And Homelessness Essay1286 Words   |  6 Pagesled to homelessness. These barriers may be a numerous amount of things such as substance abuse, personal trauma, unhealthy relationships, health problems, or unemployment. No matter the barrier, goals need to be set and must be realistic. If the goals seem impossible to reach they will be. Finally, there must be a commitment to following through with the set goals and a realization that this is an ongoing process that will not change overnight. There is a misinformed stigma of homelessness, whichRead MoreHomelessness : The Problem Of Homelessness Essay1182 Words   |  5 PagesThe Problem: Homelessness in Auckland Homelessness is a major issue in Auckland that is increasing rapidly over time. Generally defined by Statistics New Zealand â€Å"as living situations where people with no other options to acquire safe and secure housing: are without shelter, in temporary accommodation, sharing accommodation with a household or living in uninhabitable housing†, research has also found that there are four categories of homelessness including; without shelter e.g. living on the streets;Read MoreThe Problem Of Homelessness And Homelessness802 Words   |  4 PagesConclusion Homelessness has been an ongoing problem in the United States and it cannot be decreased until each state comes up with a plan that is affective. However, in order for this to work the economy needs to recover to the point where no one is without a job and is paid a wage that is manageable. The negative stereotypes of judging the homeless needs to be stopped and people need to be educated that homelessness can affect anyone. Although there are many services available to assist the homelessRead MoreThe Problem Of Homelessness And Homelessness1562 Words   |  7 PagesHomelessness We have already past Stone Age and marched towards the modern where we can see fascinating technology and different invention where cancer can be a cured with different medication but homeless still exists and is on the verge of increasing day by day. We can’t imagine ourselves being lost or not knowing where to go or what to do. Spending every day and night either depending on someone else or finding a shelter where you can have a nap. Waking up with the noises of the cars and otherRead MoreHomelessness Is A Problem Of Homelessness1610 Words   |  7 PagesHomelessness is a monster. Each day, there are people on the streets suffering from homelessness. These unsheltered people litter the streets, and plead for help. There are different types of homelessness, but the most monstrous is chronic. The chronically homeless are left to endure the hardships of homelessness without hope of an effective solution. Americans disregard all homeless populations, but the most heart wrench ing group that is disregarded is the veterans. The veteran homelessness problemRead MoreHomelessness : The Problem Of Homelessness1584 Words   |  7 PagesHomelessness Awareness At some point in their life, a person has seen or heard of an individual who lives on the streets. The individual who lives on the streets and holds a sign that says they need money for food is consider homeless. Sadly, these individuals are everywhere and the amount of people under this title is slowly increasing. However, in this nation we have the ability to begin decreasing that number. By providing the necessary amount of assistance required to place these individualsRead MoreHomelessness : The Problem Of Homelessness2773 Words   |  12 PagesJosh Elliott November 5, 2014 Professor Clark English 1102 Final Draft Homelessness in families has become a much more prominent problem in communities and many struggle from it as they are people who are lacking in funds causing them to be without a home. Today, homelessness among families is becoming more common and is unfortunately spreading all over the world. Most home owning people are unaware of the actuality of the conditions that the homeless people reside in and many cannot comprehend

Comparing the IMC programs of ARC and PG Free Essays

string(95) " and features are more authentic and credible to readers than ads \(Kettle and Keller, 2009\)\." Table of Contents Executive Summary 3 The Procter Gamble and its â€Å"Thankful Mom† campaign 4 1. 1. Target audience of â€Å"Thankful Mom† campaign MIMIC objectives of â€Å"Thank you Mom† campaign 5 Marketing MIX of â€Å"Thank you Mom† campaign 6 Measuring MIMIC Outcomes 7 2. We will write a custom essay sample on Comparing the IMC programs of ARC and PG or any similar topic only for you Order Now American Red Cross organization and 2009-2010 year campaign 9 2. 1. 2. 2. MIMIC objectives of American Red Cross campaign 10 2. 3. Marketing MIX of American Red Cross campaign 11 2. 4. 15 3. Analysis of MIMIC practices between the ARC and PG organizations 15 References 17 Procter Gamble Company and American Red Cross organization on U. S. Market. The documentation analyses idea and thought of Integrated Marketing Communication (MIMIC) in present business pattern and need, critically assess the parts, capacities and devices of MIMIC all hands on deck/nature’s turf, evaluate the patterns and business sector authority on MIMIC; how new patterns will offer effect to the business, analyze the developing issues and difficulties of MIMIC in the worldwide commercial center. The first and second chapter describes the MIMIC program P and ARC, target audience, objectives, tools and results. In the third chapter the analysis and comparison of communication activities. . Procter and its â€Å"Thank you Mom† campaign Procter Gamble Co. – an American organization, one of the world pioneers in the purchaser products market. The organization is one of the heading organizations in the United States by the volume of benefits and business promotion. P is the world’s biggest publicist; the expense of promoting surpass es $ 8 billion. PG is considered organization originator of brand administration. Presently, the organization claims 23 brands with worldwide deals in abundance of 1 billion dollars, and an alternate 20 brands with deals above $ 500 million. It is these 43 brands are he motor of development of the organization and give yearly deals development. PG required re-building solid buyer esteem over its brands to help drive deals. To drive deals crosswise over brands and classes, PG required a profoundly better approach to ponder making extra customer esteem for its brands. For the 2010 Winter Olympic Games in Vancouver, Canada, PG Joined to be a supporter of the US Olympic Team and appeared the first corporate battle – ‘Thank you Mom’ with the extremely fruitful Ð’Â «KidsÐ’Â » and ‘You’ll Never Walk Alone’ ads. Emulating the achievement of that sponsorship, P marked on as a full International Olympic Winter Olympic Games. 1. 1 . Target audience of â€Å"Thank you Mom† campaign The enormous thought is arrange around the buyer – for the most part women – in the part they interestingly play as parental figures and family stays – as moms – in a manner that has worldwide reverberation – through association with the yearnings of the Olympics. Regardless of which type of segmentation scheme we use, the key is adjusting the marketing program to recognize customer differences. The major segmentation variables?geographic, demographic, cryptographic, and behavioral segmentation (Kettle and Keller, 2012) (Table 1). Main Dimension Segment Break down Geographic Metropolitan Areas Cities throughout the U. S. Density Urban, countryside Demographics Age Cohort 18 and higher Gender Female Race All races Life Stage Adult Birth Era Generation X and Y Family size 1-2 and more Residence Tenure Rents or Owns Household Income irrelevant Education Occupation Cryptographic Personality family-centered Values Family, parenting, housework Table 1 . Target Market Analysis Compiled by Author To do this, P would be doing what it had never done previously: heading with the corporate brand. It would put P before the brands that individuals love and trust. Surprisingly, P would be focusing on its center crowd, women 18+, with a brand battle from an organization that most had never given more than a passing suspected. For this activity, the target demographic was the 85 million mothers that live in the U. S. P, through its brands, has a 170 or more year history of engaging mothers to be their best and likes the commonplace reparations mot. . 2. MIMIC objectives of â€Å"Thank you Mom† campaign The general promoting correspondences methodology was to make a valid association for P to the Olympic Games in a manner that would permit it to emerge from different supporters. From the beginning, the association in the middle of P and the Olympic Games did not exist. P is not in the matter of sports gear or games drinks. Anyway, for mo re than 170 years, P has been in the matter of helping mothers. Along these lines, while the various backers concentrated on praising the competitors, P would praise the mothers behind the players. The PR arrangement of substantial demonstrations of administration was Judged the establishment of the project. The deliberations showed that ‘PG Proud Sponsor of Moms’ was not a smooth promoting line but instead an authentic route for buyers to e acquainted with P and the way its brand motivation behind ‘touching and enhancing lives all the more totally’ aides its activities as an organization. Objectives: 1 . Make a Love Mark. To get women 18+ to choose P (and therefore P brands). Create a stronger emotional connection to P and its individual brands through the Olympic experience. . Generate more than 1 billion impressions during the Olympic and Paralytic Games. Own positive corporate/brand coverage. 3. The most important objective was sales. P aimed big with an unprecedented global incremental sales goal from its Olympics marketing program. . 3. Integrated Sponsorship, for an organization, comprises in supporting a game occasion, a group or a player. This is a correspondence structure that plans to strengthen brand mindfulness create a picture related to the accomplice values. The advancement of Olympic Games sponsorship originates from charity to business. In fact, at first, backers should account the Olympic Games and today, it is more about them to get cash from the promoting they make tossed this occasion. P has supported Team USA at the Winter Olympics in Vancouver and it was the starting point for a successful marketing communication campaign. Public Relations The main distinctive quality of PR is high credibility – news stories and features are more authentic and credible to readers than ads (Kettle and Keller, 2009). You read "Comparing the IMC programs of ARC and PG" in category "Papers" Today, if you enter the name of the company (thanks Mom) in the search engine Google, it will give 6,350,000 results. Every woman admires P G, athletes and respected marketers and Journalists are trying to analyze a given campaign. Word-of-Mouth Word of mouth is very Influential MIMIC tool, because people trust others they know and respect. In addition, word of mouth can be a very intimate dialogue that reflects arsenal facts, opinions, and experiences. Again, word of mouth occurs when people want it to and are most interested, and it often follows noteworthy or meaningful events or experiences (Kettle and Keller, 2009). Inside the structure of the fight Ð’Â «Thank you MomÐ’Â », Procter Gamble likewise offered a Ð’Â «Thank you Mum GiftÐ’Â » to a few moms of Olympian. For some of them, it was the main answer for watch their kid contending at the Olympics. Procter Gamble likewise made the P Family Home, a spot in the Olympic Village where the players and their families can unwind and appreciate a minute together. Inside the Family Home, the Procter Gamble gathering could upgrade some of its leader brands, with the Pampers Playground, clothing administrations, an excellence and preparing focus et cetera. There is additionally a magnanimous part where the organization focuses on helping mothers raise the up and coming era of competitors through the formation of its P Team USA Youth Sports Fund. Purchasers are welcome to backing through social engagement, gifts and support in brand programs from items, for example, Pampers, Tide, Gillette and other. Social Media Picture of Branding Champions: P’s Winning Sponsorship of the 2012 Olympic Games speaking of emotive, PG propelled the foundational segment of its sponsorship, Ð’Â «Thank You, Mom,Ð’Â » around Mother’s Day with a two-moment film called Ð’Â «Best JobÐ’Â » that was imparted online and through Youth. The film profiles moms in distinctive nations assisting their youngsters their aggregate trips to achieve the apex of wellbeing, ability and physicality at the Olympic Games while participating in practices that require P items, for example, washing the dishes and doing clothing.  «Best JobÐ’Â » was repressed into organizations proper for TV spots and viral imparting and has been seen by very nearly 13 million customers as everywhere as possible. P further engages purchasers to experience the conclusion and thank their mothers with a Backbone application that has been utilized to respect more than 30,000 mothers and numbering. 1. 4. Measuring MIMIC Outcomes of â€Å"Thank you Mom† campaign arrangements, creating 2. 6 billion impressions and pulled in sparkling scope from The Today Show, The New York Times and other top national media. A standout amongst the most generally acclaimed crusades of 2010, the completely incorporated Thank You Mom’ battle brought about almost $100 million in incremental deals for PG and the organization’s most elevated total U. S. Piece of the pie for the financial year in the JEFF quarter. Business Building Results: The 2010 Olympic Winter Games sponsorship conveyed exceptional business and brand-building results for P: Over $100 million in incremental P deals, P’s most astounding total U. S. Ice of the pie for the financial year in the JEFF quarter when the PG Olympic Games sponsorship was broadcasting live. In view of the accomplishment of the Vancouver program, PG turned into a worldwide OIC TOP purport and wanted to execute and stretch the system universal. Marketing Results: Proud Sponsor of Moms’ campaign unified 18 brands into a holistic, multi-brand campaign P value was essentially enhanced among the intended interest group of mothers PR Results: 6 bi llion purchaser impressions from publicizing, computerized and advertising, with 2. Billion accumulated from PR deliberations, More than 2,800 situations including immersion crosswise over national TV shows (e. G. , Today Show, Good Morning America, Entertainment Tonight, BBC World News Tonight) and significant print outlets (e. . , The New York Times, The Washington Post, USA Today, Associated Press, People Magazine, Redbook Magazine, US Magazine and the sky is the limit from there), Coverage in 24 of main 25 DAM (Designated Market Area) markets, First time in P history that unearned media garnered more impressions than paid media. The American Red Cross is an others conscious affiliation that gives emergency support, disaster help and direction inside the United States. Since its securing in 1881 by visionary pioneer Clara Barton, the American Red Cross has been the nation’s head emergency response affiliation. As a peculiarity of a general advancement that offers unprejudiced sympathetic attention to the losses of war, the American Red Cross divides itself by similarly supporting setbacks of decimating standard cataclysms. As the years progressed, the affiliation has developed its organizations, constantly with the purpose of balancing and mitigating continuing. Today the American Red Cross offers profits in five separate areas: gathering profits that help the penniless; trades organizations and comfort for military parts and their relatives; the get-together, planning and dissemination of blood and blood things; educational undertakings on preparation, wellbeing, and security; and overall lightening and progression programs. Coordinated Marketing Communications Plan of the Red Cross coordinates all channels, including intelligent/computerized promoting, out-of- home advertising, social, and portable showcasing to fortify the Red Cross brand and expand fiscal gifts among the biggest and most influential era to ever grow up – the Millennial. 2. 1. Target audience of American Red Cross campaign There Millennial serve as the essential focus for the ARC Integrated Marketing Communications plan. Their potential using force and social impact are unmatched, ND they speak to the biggest open door for the Red Cross (Table 2). Market Parameter Breakdown Geographic region Primary emphasis on major coastal cities Urban 18-31 Male and Female Generation Y/Millennial Socioeconomic Income $1 5,000+ Bachelor’s Degree or Greater High managerial and innovative Captivated, eager, extroverted, tech-sharp, incline subordinate, family-focused, autonomous Market Parameter Family/group turned, status-driven, cash cognizant, exceptionally energetic Table 2. Target Market Analysis According to the Pew Research Center in 2010, more than 80% Millennial lived in cities. In the United States, major cities are mainly on the coast. People of this generation are in the age group born in 1979 until 1994, I. E. Most of them in 2010 were already adults. Representatives of Generation X are very energetic and creative. Are not conservative, but have high family values. Older age group of generation is already married, have a stable income and personal possessions. . 2. MIMIC objectives of American Red Cross campaign The American Red Cross entered the final quarter of 2009 with a financing shortfall Their deliberations to close the pay hole had been ruined by lower than foreseen peaceable offering because of an absence of significant Ð’Â «top news storyÐ’Â » debacles an the nation’s monetary emergency. Circular segment needed to catch a more noteworthy offer of occasion and year-end giving so as to meet their yearly plan objective. The key test: Most benefactors think about the Red Cross as the association to backing when a real catastrophe hits. Few would relate the occasion with providing for the Red Cross. Also they be going after offer of brain and wallet – against other settled philanthropy battles that have gotten to be occasion customs. Also they needed to work quick. They started arranging the procedure, imaginative and media in mid-September for a Thanksgiving dispatch. Everything organization need to set goals, destinations are vital they center associations. Organizations that have particular points are typically more effective than those that do not; on cacao of a business with targets realizes what it is attempting to accomplish. Goals might be set in every aspect of the business e. G. Deals, generation, back and promoting. Destination that takes after SMART is more prone to succeed on the grounds that I clear (specific) so you know precisely what needs to be attained. You can tell when has been attained (measurable) in light of the fact that you have an approach to measure fruition. A SMART goal is liable to happen in light of the fact that it is an occasion that is achievable. Before setting a SMART target applicable variable, for example, assets and time were considered to guarantee that it is realistic. At long I the timescale component gives a due date which helps individuals concentrate on the undertakings needed to accomplish the target. The timescale component stops individuals putting off undertaking fulfillment. Objectives: 1 . Increase revenues by 20% by 2010, and thereby to reduce the deficit in the budge 2. Increase ARC share of holiday/year-end donations. Present a convincing defense for the desperation of providing for the Red Cross in a non-debacle setting. Make a Red Cross organization to collect donations not only during natural hazards by 201 3. Increase awareness of the organization several times during the campaign. 4. Enter an online donation to the common practice of the people during the campaign 2. 3. Marketing MIX of American Red Cross campaign Curve’s general system was to make an Ð’Â «encompass soundÐ’Â » impact in the immemorial center amid the season in which contributors are most slanted to give. Into this timeline, they outlined and embedded a multi-channel battle that was a crossover of immediate reaction and marking intended to lift all out reaction. Americans see the Red Cross as the association they rely on in a fiasco. Earnest needs and human enduring persuade them. Anyway, the then-current situating line (Ð’Â «Change a life. Starting with your own. Ð’Â ») did not address ARC’s unique quality. The required another subject for the battle that would pass on the desperation of the How to cite Comparing the IMC programs of ARC and PG, Papers

Economic of Tourism in Turkish Samples for Students-Myassignment

Question: Discuss about the Economic of Tourism in Turkish. Answer: Introduction Tourism is to tour for business or pleasure. It is also the actual visiting and theory of touring, the entertainment business, hosting, attracting tourists, and the business of operating tours. Tourism could be within the travelers country or international. The world Tourism organization describes tourism as individual traveling to and living in places outer their normal environment for not more than subsequent years for business or leisure or other purposes. Tourism can be international or domestic, and global tourism has both outgoing and incoming implications on a nations balance of payment (Tribe, 2015, p31). Currently, tourism is the main source of income for many nations and influences the economy of both the host and host countries, in some cases of vital significance. Tourism in turkey is concentrated mainly on numerous historical sites. Turkey has likewise become a famous destination for healthcare, spa and culture tourism. In the year 2014, Turkey attracted about 42 million international tourists, ranking as the 6th most famous tourist destination in the globe. This figure has however declined to about 25 million in the year 2016 and still further in 2017, because of the political tension with Russia, regional uncertainties as well as unfavorable Erdogan government image overseas (Cooper Ozdil, 1992, p381). Importance of Tourism Tourism is a significant source of revenue for Turkey. Its significance was acknowledged after the declaration of World Tourism of the 1980s as an essential activity to the life of countries due to its explicit effects on economic, educational, social as well as cultural sectors of national associations and their global relations (Temur, 2017). Tourism brings in a big amount of revenue into domestic economy in the form of imbursement for products and services required by tourists, accounting for thirty percent of the globes trade of services and six percent of total exports of services and goods Diamond, 1977, p541). It also produces employment opportunities in the service segment of the economy related to tourism industry. The service industry comprises of transportation services like taxicabs, cruise ships and airlines-hospitality services like accommodations in resorts and hotels- the entertainment venues like theaters, music venues, shopping malls, casinos, amusement parks and ga me reserves (Temur, 2017). Turkey has managed to earn $30 billion from tourism whereas total exports are $157 billion. 80% of the tourism earning is from international tourists. That means revenue from foreign tourists is about $ 24 billion which is 15 percent of total exports of Turkey. Observing the 2014 statistics, there are about 800000 persons employed in the tourism sector, where about 5 percent of those are experts or foreigners. This is significant for Turkey economy although Turkish economy does not depend on tourism (Akal, 2009, p77). The main export of Turkey includes textile, automotive and industrial items. Tourism also plays a significant role to upsurge conscious of the environment. Tourism creates awareness of resources for nations and necessitates safeguarding some of these resources. Economic revenue that tourism offers is clear (Temur, 2017). Tourism Components Pleasing climate - A pleasing climate with warm sunshine is one of the significant attractions of any tourist place. Specifically, good weather plays a significant role in making a holiday pleasurable or unpleasant experience. A tourist from nations with intense weather Visit Sea beaches in an exploration of fine sunshine and weather. Because of this a lot of resorts and spas along the sea coast exist (Codis, 2013, p. 1). Scenic attractions - it is obvious scenic attractions are very significant aspects of tourism. Scenery comprising deserts, forests, glaciers, waterfalls, lakes, is strong forces attracting individuals to visit them. Many tourists are attracted by the northern slopes of Austria and Switzerland (Koc, 2016, p1). Cultural and historical factors - cultural and historical interest exercised extreme effect over the tourists. Many tourists are attracted each year by great drawing power of start foods. A large number of tourists in the world visit Turkey due to cultural and historical attractions (Temur, 2017, p. 1). Accessibility - is the other significant component of tourism. There must be accessibility for every location of tourist attractions. If the locations cant be accessed by normal transport means, then it would be of significance (Gunduz Hatemi, 2005, p501). This would cost the tourist a little more since they would have to look for more costly methods of transport like a jet or even boat. Accessibility will definitely affect the rate at which people visit a specific area. Amenities- facilities are critical for all tourist centers. They are believed to be essential assistance to the tourist center. For some resorts in Turkey, facilities like yachting surf riding, boating, swimming as well as other facilities like deeming amusements and recreations are significant aspect. As much as while some tourist visit places for fun they would prefer a place with at least, internet connections and even a telephone though networks have challenges. Accommodation- the necessity and need of accommodation cant be ignored in tourist destination. Accommodation plays a significant role in this field. Numerous changes have occurred in accommodation presently. New kinds of accommodation, specifically holiday villages, tourist cottages, caravan sites and others have become famous (Temur, 2017). Medical Tourism Turkey provides high quality spas, thermal; medical as well as wellness services while integrating 5 start hotel accommodations in the package. Turkey has become the best choice of destination for medicinal tourists coming from European nations like Bulgaria, Romania, Netherlands, England, Germany, Ukraine and Russia (Hava, 2016, p. 1). Currently, Turkey is looking forward to joining the European Union EU) in the future. In readiness for this, both private and government healthcare organizations are carrying out strict execution of quality, medical and technical standards. These aspects are regularly monitored by independent watchdogs set by the health ministry. The MOH, together with independent Turkish medicinal Associations sets the local standards that are followed by medicinal practitioners, healthcare facilities and hospitals (Hava, 2016, p. 1). The Turkish ministry of health possesses and functions about 55 percent of Turkeys more than 1300 hospices, whereas the rest are owned by foreign entities, private companies and universities (Demirz Ongan, 2005, p891). Many hospices have international and local accreditation comprising Joint International commission. Most hospitals in Turkey have English medicinal doctors and staffs that are certified by Turkish medicinal group (Hava, 2016, p. 1). Turkey brags of more than thirty medicinal facilities that are licensed by the Joint international commission. Some hospices are associated with top USA medicinal providers like Harvard medicinal School among others (Demir Ersan, 2016, p9). Treatment Abroad The growing network of clinics profits from ever increasing number of tourists from abroad, principally from Arab nations, the enormous of whom do not realize they are being treated by illegitimate and frequently risk operators (Balli Cebeci, 2013, p191). According to the data from Turkey healthcare council, about 746 000 foreign tourists landed in turkey for medical treatment in the year 2015. About 100,000 people arrived for hair implant surgical operation and about 80% of them were from United Arab Emirates (Health-tourism , 2017, p. 1). Turkey earned about $ 5.8 billion from lawful medicinal tourism in the year 2015, or nearly $10,000 per tourist. Medicinal treatment in Turkey costs as little as 50% of the prices in nations like USA and Germany- it is probably the question why illegal health centers are increasing. Each day, a score of the patients documents and lists of the customers are delivered by middlemen like Ismail to and from dozens in central Istanbul (Zortuk, 2009, p241). Then the Bureau introduced the patients to clinics, which later pays the trip bodies a certain amount of commission per visitor. Turkey is booming in health tourism sector and this has been driven by up surged investment in health facilities and technology of treatments over the past few years (Health-tourism , 2017, p. 1). Difficulty facing Turkish swimming Dry weather has really affected Turkish swimming. As of now may tourist attractions in turkey have experienced a shortage of water that has lead to few tourists in the country. Also, the swimming pool lacks modern swimming costumes making it difficult for the swimmers to trust the area (Akay, Cifter Teke, 2017, p69) Advantages and Disadvantages of Tourism Generally, turkey depends significantly on travel expenses by strangers as of a source of taxes as well as as a source of proceeds for the companies. As a result, the development of tourism is frequently a strategy to promote a particular state with the aim of increasing business through exporting products and services. Tourism provides employment for the persons related to occupations in hotels and bars. This is a recommendable job and the average standard of living of populace increases sharply and at the same time redundancy is on the decline. It also offers job opportunities at restaurants, shops, bars and hotels (Goodman, 2016). It raises the profile of the place in overall. Tourism gives the locality an opportunity to show itself and raise its status in the globe. It can offer an incentive for investment infrastructures like rail works and roads, as well as funding educational facilities and local medicals. It offers economic incentives for the place to regenerate preserve and provide upkeep for their wildlife and urban areas (Goodman, 2016). Tourists promote global links, which can offer more cultural and business connections in the long term. But, tourists cause environmental harm through the destruction of pollution, sand dunes, and forest fires. As a result, this serves negatively as escalated pollution upsets local residents and also may depress local inhabitants from further entering the nation. After this, tourism destabilize culture by commercializing it and this is linked with increasing litter, noise and vandalism-tourists do not always respect conventional cultures, which is depressing but right (Goodman, 2016). In overall, tourism is an exceptionally profitable procedure in different nations, specifically those in which the procedure of development continue to rely on this sector due to those in which procedure of development continue to rely on this sector because this sector does not need literacy and it likewise yields maximum profits with insufficient investment. Level of Tourism The arrival of Foreign tourist has increased significantly since the year 200 to the year 2005, from million to 21 million, which made Turkey one of the top destination in the globe of foreign tourists. In the year 2005 income was $17.5billion; this made Turkey one of the top profit owners around the globe. In the year 2011, Turkey was graded as the 6th most famous tourist destination in the world and 4th in Europe (Dogru Sirakaya-Turk, 2016, p16). As heights in the year 2014, Turkey managed to attract about 42 million foreign visitors, still graded as the 6th most famous destination in the globe. Since 2015, tourism to Turkey entered sharp decline. In the year 2016, about 25 million people visited Turkey. 2016, is described as the 2nd year of huge business losses on both tourists and income, a year of disturbing losses with Turkish tourism business stating that they cannot recall a poorer time in the industry. In early 2017, the Turkey government urged the citizens staying abroad to take their vacations in Turkey, trying to revive the stressed tourism industry of a financial system that went into contraction from late 2016. After the year 2017, another sharp decline in tourist bookings was recorded (Alipour Kilic, 2005, p81). Risks at the Moment Turkey is considered to be a heightened state of alert with foreign Office, warning that terrorist attack in the nation is likely to occur. This has really affected tourism sector in Turkey. For example the last, major terrorist attack targeted a night club in Istanbul, with a gun man recognized to be a soldier of caliphate by the Islamic state. The man was apprehended by the police officers and remains in the prison, yet the FCO states that there are high risks of terrorism. The attack in Istanbul was the current in the nation increasingly unsettled by the terror (Morris, 2017, p. 1). The so called Islamic nation, which has a base in adjacent Syria, has spent the last 2 years targeting Turkey, whilst a number of nationalist groups comprising the Kurdistan workers party have been waging a conflict with the government forces, specifically in the South East (Gul, Asik Gurbuz, 2014, p27)). Additionally, Turkey nation remains poorly at ease following the issue of a coup in July last year. Looking at the statistics, the nation has been plagued by incidents since mid 2015 with the previous year described as bloody (Morris, 2017, p. 1). There has been only one in the year 2017-the incident involved a gun and a car assault on the courthouse in Turkish City, which has been blamed on Kurdish militants. The majority of the attacks have occurred in the cities, capital Ankara and Istanbul, away from the coastal areas famous with terrorists (Katircioglu, 2009, p19). Goals of Tourism The goals or aim of the tourism ought to have an apparent focal point and should be constant with regional or local community improvement goals. Goals articulate ambitions for the prospect of tourism in the society. Goals dont denote details regarding how they will be understood. To set aims or goals, look 5 years into the prospect. What responsibility will tourism play in the country and community t goals (Tang Abosedra, 2016, p129). Tourism Goals To enhance the quality of life in the society by attracting new tourists linked to the businesses. The country becomes a leader in attracting tourists to this region. Tourism is the primary development aspect in the country Tourism industry expands to be the best in producing large number of jobs by the end of a decade. To develop and environmental sound tourism plan The community becomes the eliding focal point for antique shopping in the country. Tourism Elements Tourism is a competitive and dynamic sector that needs the capability to adapt continuously to consumers changing desires and needs. There are 2 elements that play a significant role in Tourism sector namely indirect elements and direct elements. Direct elements of tourism sector include those that areas of tourism sector which come into direct contact with sales of tourism. They include: ancillary services, attractions, activities, transport and accommodation (Omics, 2017, p. 1). Indirect elements of tourism sector are always termed support services. They are parts of the tourism which might not come into direct contact with tourists, but without the rest of the sector may not function. They comprise waste disposal, water supply and sewerage, electricity, building industry, manufacturing, signs, public toilets, communications, airports and infrastructure (Omics, 2017, p. 1). Types of Tourism Golf, health tourism, tourism, youth tourism, ecotourism, congress tourism Conclusion Currently, tourism is the main source of income for many nations and influences the economy of both the host and host countries, in some cases of vital significance. Tourism in turkey is concentrated mainly on numerous historical sites. Tourism brings in big amount of revenue into domestic economy in the form of imbursement for products and services required by tourists, accounting for thirty percent of the globes trade of services and six percent of total exports of services and goods. Tourism provides employment for the persons related to occupations in hotels and bars. Bibliography Akal, M. (2009). Economic implications of international tourism on Turkish economy. Akay, G. 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