Tuesday, December 31, 2019

Bus642 - Week 1 Essay - 723 Words

Week One Exercises Complete Discussion Questions 1, 2, and 5 on page 22. 1. What is business research? Why should there be any question about the definition of research? Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. â€Å"More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance† (Cooper and Schindler, 2011, p. 10). Questions occur about the definition of research because it has been said that â€Å"every business issue†¦show more content†¦Its focuses on primarily generating new ideas, principles, and theories which do not typically yield immediate benefits (Guimaraes, n.d., p. 24). In the same context above, a question that would guide pure research is: â€Å"What influence does commission based compensation plans have on employee motivation?† 5. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives? First, the manager should ask, â€Å"Is this what I really need?† The nature of the problem may change during the decision-making process, as either the situation changes or the manager’s insights to the situation change (Bianco, n.d.). Managers can improve the chances of asking the right questions by laying out clear strategies, goals, and tactics. In addition, in any decision-making situation, managers must identify alternative courses of action and weigh the value of each alternative against its cost. In this case, the manager faces the following dilemmas in selecting either a custom program or purchasing one: 1) Will the payoff or rate of return be worth the investment? 2) Will the benefits gained from the program improve employee motivation enough to warrant the expenditure? 3) Is the expenditure the best use of available

Monday, December 23, 2019

Homelessness Is A Problem Of Homelessness - 1658 Words

Homelessness in Society Imagine you are homeless and have no shelter, or nowhere to go. You walk through storms in the same clothes you had on a week ago. You look around for help, but there is none. What would you do? Or imagine you are one of the forgotten ones, whom people call dirty, and disgusting. Suddenly you hear footsteps, with hope filled inside you, and then a sudden sadness strikes you as the 1378th careless person walks by you and doesn t notice you. All you want is somewhere to sleep, to wash, and to eat. What do you do? Homelessness has always been a problem, occurring in cities across the world. For example, homelessness became a problem â€Å"in the 1980s, as housing and social service cuts increased. This was in part a consequence of the transfer of federal dollars to a huge military buildup and consequent large budget deficits† (Donohoe). The government spent all the money on the military, leaving none for the housing; therefore people became homeless. Also due to â€Å"A lack of affordable housing and the limited scale of housing assistance programs† (Homelessness in America - National Coalition for the Homeless) homeless people can’t look to any one for professional guidance. This has created and contributed to the housing crisis for the homeless. Homelessness can make individuals â€Å"often [experience] feelings of isolation, [and] homelessness can also increase your chances of taking drugs or experiencing physical or mental health problems† (â€Å"Impact ofSh ow MoreRelatedHomelessness : The Problem Of Homelessness1350 Words   |  6 PagesHomelessness There are many parts to the subject of homelessness, of course people talk about the solutions to it like The Ten Year Plan, then there is the history of it starting from the 1640’s. Also there is discussions about Homeless Shelters and more recently Anti-homeless Legislation. Then there are always the staggering statistics. The homeless is a very one minded topic for most. Most people think that the homeless should be helped, cared for, and educated for success. This is true (at leastRead MoreHomelessness : The Problem Of Homelessness1479 Words   |  6 Pages Homelessness Do you think the government is really doing enough to fix the issue of homelessness?According to Lee, Dozens of homeless were left with nothing after a local Seattle organization (SHARE) closed its shelters (Lee, â€Å"Dozens of homeless camp out at county building after SHARE closes its shelters†). How could the government just let these people live without shelter? It even got to the point where the homeless were camping outside a county building because they had no other options.Read MoreHomelessness : The Problem Of Homelessness1379 Words   |  6 PagesAlthough the numbers of homelessness in the States have decreased in the past 10 years, more than 3.5 million people each year experience homelessness, with 578,424 individuals experience homelessness each night (endhomelessness.org). Many poverty-stricken people are consistently at the risk of homelessness; there is a lack of affordable housing, many jobs provide low income, and destitute people cannot afford medical care for support. However, homelessness does not only extend to the penniless -Read MoreThe Problem Of Homelessness And Homelessness Essay1286 Words   |  6 Pagesled to homelessness. These barriers may be a numerous amount of things such as substance abuse, personal trauma, unhealthy relationships, health problems, or unemployment. No matter the barrier, goals need to be set and must be realistic. If the goals seem impossible to reach they will be. Finally, there must be a commitment to following through with the set goals and a realization that this is an ongoing process that will not change overnight. There is a misinformed stigma of homelessness, whichRead MoreHomelessness : The Problem Of Homelessness Essay1182 Words   |  5 PagesThe Problem: Homelessness in Auckland Homelessness is a major issue in Auckland that is increasing rapidly over time. Generally defined by Statistics New Zealand â€Å"as living situations where people with no other options to acquire safe and secure housing: are without shelter, in temporary accommodation, sharing accommodation with a household or living in uninhabitable housing†, research has also found that there are four categories of homelessness including; without shelter e.g. living on the streets;Read MoreThe Problem Of Homelessness And Homelessness802 Words   |  4 PagesConclusion Homelessness has been an ongoing problem in the United States and it cannot be decreased until each state comes up with a plan that is affective. However, in order for this to work the economy needs to recover to the point where no one is without a job and is paid a wage that is manageable. The negative stereotypes of judging the homeless needs to be stopped and people need to be educated that homelessness can affect anyone. Although there are many services available to assist the homelessRead MoreThe Problem Of Homelessness And Homelessness1562 Words   |  7 PagesHomelessness We have already past Stone Age and marched towards the modern where we can see fascinating technology and different invention where cancer can be a cured with different medication but homeless still exists and is on the verge of increasing day by day. We can’t imagine ourselves being lost or not knowing where to go or what to do. Spending every day and night either depending on someone else or finding a shelter where you can have a nap. Waking up with the noises of the cars and otherRead MoreHomelessness Is A Problem Of Homelessness1610 Words   |  7 PagesHomelessness is a monster. Each day, there are people on the streets suffering from homelessness. These unsheltered people litter the streets, and plead for help. There are different types of homelessness, but the most monstrous is chronic. The chronically homeless are left to endure the hardships of homelessness without hope of an effective solution. Americans disregard all homeless populations, but the most heart wrench ing group that is disregarded is the veterans. The veteran homelessness problemRead MoreHomelessness : The Problem Of Homelessness1584 Words   |  7 PagesHomelessness Awareness At some point in their life, a person has seen or heard of an individual who lives on the streets. The individual who lives on the streets and holds a sign that says they need money for food is consider homeless. Sadly, these individuals are everywhere and the amount of people under this title is slowly increasing. However, in this nation we have the ability to begin decreasing that number. By providing the necessary amount of assistance required to place these individualsRead MoreHomelessness : The Problem Of Homelessness2773 Words   |  12 PagesJosh Elliott November 5, 2014 Professor Clark English 1102 Final Draft Homelessness in families has become a much more prominent problem in communities and many struggle from it as they are people who are lacking in funds causing them to be without a home. Today, homelessness among families is becoming more common and is unfortunately spreading all over the world. Most home owning people are unaware of the actuality of the conditions that the homeless people reside in and many cannot comprehend

Sunday, December 15, 2019

Comparing the IMC programs of ARC and PG Free Essays

string(95) " and features are more authentic and credible to readers than ads \(Kettle and Keller, 2009\)\." Table of Contents Executive Summary 3 The Procter Gamble and its â€Å"Thankful Mom† campaign 4 1. 1. Target audience of â€Å"Thankful Mom† campaign MIMIC objectives of â€Å"Thank you Mom† campaign 5 Marketing MIX of â€Å"Thank you Mom† campaign 6 Measuring MIMIC Outcomes 7 2. We will write a custom essay sample on Comparing the IMC programs of ARC and PG or any similar topic only for you Order Now American Red Cross organization and 2009-2010 year campaign 9 2. 1. 2. 2. MIMIC objectives of American Red Cross campaign 10 2. 3. Marketing MIX of American Red Cross campaign 11 2. 4. 15 3. Analysis of MIMIC practices between the ARC and PG organizations 15 References 17 Procter Gamble Company and American Red Cross organization on U. S. Market. The documentation analyses idea and thought of Integrated Marketing Communication (MIMIC) in present business pattern and need, critically assess the parts, capacities and devices of MIMIC all hands on deck/nature’s turf, evaluate the patterns and business sector authority on MIMIC; how new patterns will offer effect to the business, analyze the developing issues and difficulties of MIMIC in the worldwide commercial center. The first and second chapter describes the MIMIC program P and ARC, target audience, objectives, tools and results. In the third chapter the analysis and comparison of communication activities. . Procter and its â€Å"Thank you Mom† campaign Procter Gamble Co. – an American organization, one of the world pioneers in the purchaser products market. The organization is one of the heading organizations in the United States by the volume of benefits and business promotion. P is the world’s biggest publicist; the expense of promoting surpass es $ 8 billion. PG is considered organization originator of brand administration. Presently, the organization claims 23 brands with worldwide deals in abundance of 1 billion dollars, and an alternate 20 brands with deals above $ 500 million. It is these 43 brands are he motor of development of the organization and give yearly deals development. PG required re-building solid buyer esteem over its brands to help drive deals. To drive deals crosswise over brands and classes, PG required a profoundly better approach to ponder making extra customer esteem for its brands. For the 2010 Winter Olympic Games in Vancouver, Canada, PG Joined to be a supporter of the US Olympic Team and appeared the first corporate battle – ‘Thank you Mom’ with the extremely fruitful Ð’Â «KidsÐ’Â » and ‘You’ll Never Walk Alone’ ads. Emulating the achievement of that sponsorship, P marked on as a full International Olympic Winter Olympic Games. 1. 1 . Target audience of â€Å"Thank you Mom† campaign The enormous thought is arrange around the buyer – for the most part women – in the part they interestingly play as parental figures and family stays – as moms – in a manner that has worldwide reverberation – through association with the yearnings of the Olympics. Regardless of which type of segmentation scheme we use, the key is adjusting the marketing program to recognize customer differences. The major segmentation variables?geographic, demographic, cryptographic, and behavioral segmentation (Kettle and Keller, 2012) (Table 1). Main Dimension Segment Break down Geographic Metropolitan Areas Cities throughout the U. S. Density Urban, countryside Demographics Age Cohort 18 and higher Gender Female Race All races Life Stage Adult Birth Era Generation X and Y Family size 1-2 and more Residence Tenure Rents or Owns Household Income irrelevant Education Occupation Cryptographic Personality family-centered Values Family, parenting, housework Table 1 . Target Market Analysis Compiled by Author To do this, P would be doing what it had never done previously: heading with the corporate brand. It would put P before the brands that individuals love and trust. Surprisingly, P would be focusing on its center crowd, women 18+, with a brand battle from an organization that most had never given more than a passing suspected. For this activity, the target demographic was the 85 million mothers that live in the U. S. P, through its brands, has a 170 or more year history of engaging mothers to be their best and likes the commonplace reparations mot. . 2. MIMIC objectives of â€Å"Thank you Mom† campaign The general promoting correspondences methodology was to make a valid association for P to the Olympic Games in a manner that would permit it to emerge from different supporters. From the beginning, the association in the middle of P and the Olympic Games did not exist. P is not in the matter of sports gear or games drinks. Anyway, for mo re than 170 years, P has been in the matter of helping mothers. Along these lines, while the various backers concentrated on praising the competitors, P would praise the mothers behind the players. The PR arrangement of substantial demonstrations of administration was Judged the establishment of the project. The deliberations showed that ‘PG Proud Sponsor of Moms’ was not a smooth promoting line but instead an authentic route for buyers to e acquainted with P and the way its brand motivation behind ‘touching and enhancing lives all the more totally’ aides its activities as an organization. Objectives: 1 . Make a Love Mark. To get women 18+ to choose P (and therefore P brands). Create a stronger emotional connection to P and its individual brands through the Olympic experience. . Generate more than 1 billion impressions during the Olympic and Paralytic Games. Own positive corporate/brand coverage. 3. The most important objective was sales. P aimed big with an unprecedented global incremental sales goal from its Olympics marketing program. . 3. Integrated Sponsorship, for an organization, comprises in supporting a game occasion, a group or a player. This is a correspondence structure that plans to strengthen brand mindfulness create a picture related to the accomplice values. The advancement of Olympic Games sponsorship originates from charity to business. In fact, at first, backers should account the Olympic Games and today, it is more about them to get cash from the promoting they make tossed this occasion. P has supported Team USA at the Winter Olympics in Vancouver and it was the starting point for a successful marketing communication campaign. Public Relations The main distinctive quality of PR is high credibility – news stories and features are more authentic and credible to readers than ads (Kettle and Keller, 2009). You read "Comparing the IMC programs of ARC and PG" in category "Papers" Today, if you enter the name of the company (thanks Mom) in the search engine Google, it will give 6,350,000 results. Every woman admires P G, athletes and respected marketers and Journalists are trying to analyze a given campaign. Word-of-Mouth Word of mouth is very Influential MIMIC tool, because people trust others they know and respect. In addition, word of mouth can be a very intimate dialogue that reflects arsenal facts, opinions, and experiences. Again, word of mouth occurs when people want it to and are most interested, and it often follows noteworthy or meaningful events or experiences (Kettle and Keller, 2009). Inside the structure of the fight Ð’Â «Thank you MomÐ’Â », Procter Gamble likewise offered a Ð’Â «Thank you Mum GiftÐ’Â » to a few moms of Olympian. For some of them, it was the main answer for watch their kid contending at the Olympics. Procter Gamble likewise made the P Family Home, a spot in the Olympic Village where the players and their families can unwind and appreciate a minute together. Inside the Family Home, the Procter Gamble gathering could upgrade some of its leader brands, with the Pampers Playground, clothing administrations, an excellence and preparing focus et cetera. There is additionally a magnanimous part where the organization focuses on helping mothers raise the up and coming era of competitors through the formation of its P Team USA Youth Sports Fund. Purchasers are welcome to backing through social engagement, gifts and support in brand programs from items, for example, Pampers, Tide, Gillette and other. Social Media Picture of Branding Champions: P’s Winning Sponsorship of the 2012 Olympic Games speaking of emotive, PG propelled the foundational segment of its sponsorship, Ð’Â «Thank You, Mom,Ð’Â » around Mother’s Day with a two-moment film called Ð’Â «Best JobÐ’Â » that was imparted online and through Youth. The film profiles moms in distinctive nations assisting their youngsters their aggregate trips to achieve the apex of wellbeing, ability and physicality at the Olympic Games while participating in practices that require P items, for example, washing the dishes and doing clothing.  «Best JobÐ’Â » was repressed into organizations proper for TV spots and viral imparting and has been seen by very nearly 13 million customers as everywhere as possible. P further engages purchasers to experience the conclusion and thank their mothers with a Backbone application that has been utilized to respect more than 30,000 mothers and numbering. 1. 4. Measuring MIMIC Outcomes of â€Å"Thank you Mom† campaign arrangements, creating 2. 6 billion impressions and pulled in sparkling scope from The Today Show, The New York Times and other top national media. A standout amongst the most generally acclaimed crusades of 2010, the completely incorporated Thank You Mom’ battle brought about almost $100 million in incremental deals for PG and the organization’s most elevated total U. S. Piece of the pie for the financial year in the JEFF quarter. Business Building Results: The 2010 Olympic Winter Games sponsorship conveyed exceptional business and brand-building results for P: Over $100 million in incremental P deals, P’s most astounding total U. S. Ice of the pie for the financial year in the JEFF quarter when the PG Olympic Games sponsorship was broadcasting live. In view of the accomplishment of the Vancouver program, PG turned into a worldwide OIC TOP purport and wanted to execute and stretch the system universal. Marketing Results: Proud Sponsor of Moms’ campaign unified 18 brands into a holistic, multi-brand campaign P value was essentially enhanced among the intended interest group of mothers PR Results: 6 bi llion purchaser impressions from publicizing, computerized and advertising, with 2. Billion accumulated from PR deliberations, More than 2,800 situations including immersion crosswise over national TV shows (e. G. , Today Show, Good Morning America, Entertainment Tonight, BBC World News Tonight) and significant print outlets (e. . , The New York Times, The Washington Post, USA Today, Associated Press, People Magazine, Redbook Magazine, US Magazine and the sky is the limit from there), Coverage in 24 of main 25 DAM (Designated Market Area) markets, First time in P history that unearned media garnered more impressions than paid media. The American Red Cross is an others conscious affiliation that gives emergency support, disaster help and direction inside the United States. Since its securing in 1881 by visionary pioneer Clara Barton, the American Red Cross has been the nation’s head emergency response affiliation. As a peculiarity of a general advancement that offers unprejudiced sympathetic attention to the losses of war, the American Red Cross divides itself by similarly supporting setbacks of decimating standard cataclysms. As the years progressed, the affiliation has developed its organizations, constantly with the purpose of balancing and mitigating continuing. Today the American Red Cross offers profits in five separate areas: gathering profits that help the penniless; trades organizations and comfort for military parts and their relatives; the get-together, planning and dissemination of blood and blood things; educational undertakings on preparation, wellbeing, and security; and overall lightening and progression programs. Coordinated Marketing Communications Plan of the Red Cross coordinates all channels, including intelligent/computerized promoting, out-of- home advertising, social, and portable showcasing to fortify the Red Cross brand and expand fiscal gifts among the biggest and most influential era to ever grow up – the Millennial. 2. 1. Target audience of American Red Cross campaign There Millennial serve as the essential focus for the ARC Integrated Marketing Communications plan. Their potential using force and social impact are unmatched, ND they speak to the biggest open door for the Red Cross (Table 2). Market Parameter Breakdown Geographic region Primary emphasis on major coastal cities Urban 18-31 Male and Female Generation Y/Millennial Socioeconomic Income $1 5,000+ Bachelor’s Degree or Greater High managerial and innovative Captivated, eager, extroverted, tech-sharp, incline subordinate, family-focused, autonomous Market Parameter Family/group turned, status-driven, cash cognizant, exceptionally energetic Table 2. Target Market Analysis According to the Pew Research Center in 2010, more than 80% Millennial lived in cities. In the United States, major cities are mainly on the coast. People of this generation are in the age group born in 1979 until 1994, I. E. Most of them in 2010 were already adults. Representatives of Generation X are very energetic and creative. Are not conservative, but have high family values. Older age group of generation is already married, have a stable income and personal possessions. . 2. MIMIC objectives of American Red Cross campaign The American Red Cross entered the final quarter of 2009 with a financing shortfall Their deliberations to close the pay hole had been ruined by lower than foreseen peaceable offering because of an absence of significant Ð’Â «top news storyÐ’Â » debacles an the nation’s monetary emergency. Circular segment needed to catch a more noteworthy offer of occasion and year-end giving so as to meet their yearly plan objective. The key test: Most benefactors think about the Red Cross as the association to backing when a real catastrophe hits. Few would relate the occasion with providing for the Red Cross. Also they be going after offer of brain and wallet – against other settled philanthropy battles that have gotten to be occasion customs. Also they needed to work quick. They started arranging the procedure, imaginative and media in mid-September for a Thanksgiving dispatch. Everything organization need to set goals, destinations are vital they center associations. Organizations that have particular points are typically more effective than those that do not; on cacao of a business with targets realizes what it is attempting to accomplish. Goals might be set in every aspect of the business e. G. Deals, generation, back and promoting. Destination that takes after SMART is more prone to succeed on the grounds that I clear (specific) so you know precisely what needs to be attained. You can tell when has been attained (measurable) in light of the fact that you have an approach to measure fruition. A SMART goal is liable to happen in light of the fact that it is an occasion that is achievable. Before setting a SMART target applicable variable, for example, assets and time were considered to guarantee that it is realistic. At long I the timescale component gives a due date which helps individuals concentrate on the undertakings needed to accomplish the target. The timescale component stops individuals putting off undertaking fulfillment. Objectives: 1 . Increase revenues by 20% by 2010, and thereby to reduce the deficit in the budge 2. Increase ARC share of holiday/year-end donations. Present a convincing defense for the desperation of providing for the Red Cross in a non-debacle setting. Make a Red Cross organization to collect donations not only during natural hazards by 201 3. Increase awareness of the organization several times during the campaign. 4. Enter an online donation to the common practice of the people during the campaign 2. 3. Marketing MIX of American Red Cross campaign Curve’s general system was to make an Ð’Â «encompass soundÐ’Â » impact in the immemorial center amid the season in which contributors are most slanted to give. Into this timeline, they outlined and embedded a multi-channel battle that was a crossover of immediate reaction and marking intended to lift all out reaction. Americans see the Red Cross as the association they rely on in a fiasco. Earnest needs and human enduring persuade them. Anyway, the then-current situating line (Ð’Â «Change a life. Starting with your own. Ð’Â ») did not address ARC’s unique quality. The required another subject for the battle that would pass on the desperation of the How to cite Comparing the IMC programs of ARC and PG, Papers

Friday, December 6, 2019

Economic of Tourism in Turkish Samples for Students-Myassignment

Question: Discuss about the Economic of Tourism in Turkish. Answer: Introduction Tourism is to tour for business or pleasure. It is also the actual visiting and theory of touring, the entertainment business, hosting, attracting tourists, and the business of operating tours. Tourism could be within the travelers country or international. The world Tourism organization describes tourism as individual traveling to and living in places outer their normal environment for not more than subsequent years for business or leisure or other purposes. Tourism can be international or domestic, and global tourism has both outgoing and incoming implications on a nations balance of payment (Tribe, 2015, p31). Currently, tourism is the main source of income for many nations and influences the economy of both the host and host countries, in some cases of vital significance. Tourism in turkey is concentrated mainly on numerous historical sites. Turkey has likewise become a famous destination for healthcare, spa and culture tourism. In the year 2014, Turkey attracted about 42 million international tourists, ranking as the 6th most famous tourist destination in the globe. This figure has however declined to about 25 million in the year 2016 and still further in 2017, because of the political tension with Russia, regional uncertainties as well as unfavorable Erdogan government image overseas (Cooper Ozdil, 1992, p381). Importance of Tourism Tourism is a significant source of revenue for Turkey. Its significance was acknowledged after the declaration of World Tourism of the 1980s as an essential activity to the life of countries due to its explicit effects on economic, educational, social as well as cultural sectors of national associations and their global relations (Temur, 2017). Tourism brings in a big amount of revenue into domestic economy in the form of imbursement for products and services required by tourists, accounting for thirty percent of the globes trade of services and six percent of total exports of services and goods Diamond, 1977, p541). It also produces employment opportunities in the service segment of the economy related to tourism industry. The service industry comprises of transportation services like taxicabs, cruise ships and airlines-hospitality services like accommodations in resorts and hotels- the entertainment venues like theaters, music venues, shopping malls, casinos, amusement parks and ga me reserves (Temur, 2017). Turkey has managed to earn $30 billion from tourism whereas total exports are $157 billion. 80% of the tourism earning is from international tourists. That means revenue from foreign tourists is about $ 24 billion which is 15 percent of total exports of Turkey. Observing the 2014 statistics, there are about 800000 persons employed in the tourism sector, where about 5 percent of those are experts or foreigners. This is significant for Turkey economy although Turkish economy does not depend on tourism (Akal, 2009, p77). The main export of Turkey includes textile, automotive and industrial items. Tourism also plays a significant role to upsurge conscious of the environment. Tourism creates awareness of resources for nations and necessitates safeguarding some of these resources. Economic revenue that tourism offers is clear (Temur, 2017). Tourism Components Pleasing climate - A pleasing climate with warm sunshine is one of the significant attractions of any tourist place. Specifically, good weather plays a significant role in making a holiday pleasurable or unpleasant experience. A tourist from nations with intense weather Visit Sea beaches in an exploration of fine sunshine and weather. Because of this a lot of resorts and spas along the sea coast exist (Codis, 2013, p. 1). Scenic attractions - it is obvious scenic attractions are very significant aspects of tourism. Scenery comprising deserts, forests, glaciers, waterfalls, lakes, is strong forces attracting individuals to visit them. Many tourists are attracted by the northern slopes of Austria and Switzerland (Koc, 2016, p1). Cultural and historical factors - cultural and historical interest exercised extreme effect over the tourists. Many tourists are attracted each year by great drawing power of start foods. A large number of tourists in the world visit Turkey due to cultural and historical attractions (Temur, 2017, p. 1). Accessibility - is the other significant component of tourism. There must be accessibility for every location of tourist attractions. If the locations cant be accessed by normal transport means, then it would be of significance (Gunduz Hatemi, 2005, p501). This would cost the tourist a little more since they would have to look for more costly methods of transport like a jet or even boat. Accessibility will definitely affect the rate at which people visit a specific area. Amenities- facilities are critical for all tourist centers. They are believed to be essential assistance to the tourist center. For some resorts in Turkey, facilities like yachting surf riding, boating, swimming as well as other facilities like deeming amusements and recreations are significant aspect. As much as while some tourist visit places for fun they would prefer a place with at least, internet connections and even a telephone though networks have challenges. Accommodation- the necessity and need of accommodation cant be ignored in tourist destination. Accommodation plays a significant role in this field. Numerous changes have occurred in accommodation presently. New kinds of accommodation, specifically holiday villages, tourist cottages, caravan sites and others have become famous (Temur, 2017). Medical Tourism Turkey provides high quality spas, thermal; medical as well as wellness services while integrating 5 start hotel accommodations in the package. Turkey has become the best choice of destination for medicinal tourists coming from European nations like Bulgaria, Romania, Netherlands, England, Germany, Ukraine and Russia (Hava, 2016, p. 1). Currently, Turkey is looking forward to joining the European Union EU) in the future. In readiness for this, both private and government healthcare organizations are carrying out strict execution of quality, medical and technical standards. These aspects are regularly monitored by independent watchdogs set by the health ministry. The MOH, together with independent Turkish medicinal Associations sets the local standards that are followed by medicinal practitioners, healthcare facilities and hospitals (Hava, 2016, p. 1). The Turkish ministry of health possesses and functions about 55 percent of Turkeys more than 1300 hospices, whereas the rest are owned by foreign entities, private companies and universities (Demirz Ongan, 2005, p891). Many hospices have international and local accreditation comprising Joint International commission. Most hospitals in Turkey have English medicinal doctors and staffs that are certified by Turkish medicinal group (Hava, 2016, p. 1). Turkey brags of more than thirty medicinal facilities that are licensed by the Joint international commission. Some hospices are associated with top USA medicinal providers like Harvard medicinal School among others (Demir Ersan, 2016, p9). Treatment Abroad The growing network of clinics profits from ever increasing number of tourists from abroad, principally from Arab nations, the enormous of whom do not realize they are being treated by illegitimate and frequently risk operators (Balli Cebeci, 2013, p191). According to the data from Turkey healthcare council, about 746 000 foreign tourists landed in turkey for medical treatment in the year 2015. About 100,000 people arrived for hair implant surgical operation and about 80% of them were from United Arab Emirates (Health-tourism , 2017, p. 1). Turkey earned about $ 5.8 billion from lawful medicinal tourism in the year 2015, or nearly $10,000 per tourist. Medicinal treatment in Turkey costs as little as 50% of the prices in nations like USA and Germany- it is probably the question why illegal health centers are increasing. Each day, a score of the patients documents and lists of the customers are delivered by middlemen like Ismail to and from dozens in central Istanbul (Zortuk, 2009, p241). Then the Bureau introduced the patients to clinics, which later pays the trip bodies a certain amount of commission per visitor. Turkey is booming in health tourism sector and this has been driven by up surged investment in health facilities and technology of treatments over the past few years (Health-tourism , 2017, p. 1). Difficulty facing Turkish swimming Dry weather has really affected Turkish swimming. As of now may tourist attractions in turkey have experienced a shortage of water that has lead to few tourists in the country. Also, the swimming pool lacks modern swimming costumes making it difficult for the swimmers to trust the area (Akay, Cifter Teke, 2017, p69) Advantages and Disadvantages of Tourism Generally, turkey depends significantly on travel expenses by strangers as of a source of taxes as well as as a source of proceeds for the companies. As a result, the development of tourism is frequently a strategy to promote a particular state with the aim of increasing business through exporting products and services. Tourism provides employment for the persons related to occupations in hotels and bars. This is a recommendable job and the average standard of living of populace increases sharply and at the same time redundancy is on the decline. It also offers job opportunities at restaurants, shops, bars and hotels (Goodman, 2016). It raises the profile of the place in overall. Tourism gives the locality an opportunity to show itself and raise its status in the globe. It can offer an incentive for investment infrastructures like rail works and roads, as well as funding educational facilities and local medicals. It offers economic incentives for the place to regenerate preserve and provide upkeep for their wildlife and urban areas (Goodman, 2016). Tourists promote global links, which can offer more cultural and business connections in the long term. But, tourists cause environmental harm through the destruction of pollution, sand dunes, and forest fires. As a result, this serves negatively as escalated pollution upsets local residents and also may depress local inhabitants from further entering the nation. After this, tourism destabilize culture by commercializing it and this is linked with increasing litter, noise and vandalism-tourists do not always respect conventional cultures, which is depressing but right (Goodman, 2016). In overall, tourism is an exceptionally profitable procedure in different nations, specifically those in which the procedure of development continue to rely on this sector due to those in which procedure of development continue to rely on this sector because this sector does not need literacy and it likewise yields maximum profits with insufficient investment. Level of Tourism The arrival of Foreign tourist has increased significantly since the year 200 to the year 2005, from million to 21 million, which made Turkey one of the top destination in the globe of foreign tourists. In the year 2005 income was $17.5billion; this made Turkey one of the top profit owners around the globe. In the year 2011, Turkey was graded as the 6th most famous tourist destination in the world and 4th in Europe (Dogru Sirakaya-Turk, 2016, p16). As heights in the year 2014, Turkey managed to attract about 42 million foreign visitors, still graded as the 6th most famous destination in the globe. Since 2015, tourism to Turkey entered sharp decline. In the year 2016, about 25 million people visited Turkey. 2016, is described as the 2nd year of huge business losses on both tourists and income, a year of disturbing losses with Turkish tourism business stating that they cannot recall a poorer time in the industry. In early 2017, the Turkey government urged the citizens staying abroad to take their vacations in Turkey, trying to revive the stressed tourism industry of a financial system that went into contraction from late 2016. After the year 2017, another sharp decline in tourist bookings was recorded (Alipour Kilic, 2005, p81). Risks at the Moment Turkey is considered to be a heightened state of alert with foreign Office, warning that terrorist attack in the nation is likely to occur. This has really affected tourism sector in Turkey. For example the last, major terrorist attack targeted a night club in Istanbul, with a gun man recognized to be a soldier of caliphate by the Islamic state. The man was apprehended by the police officers and remains in the prison, yet the FCO states that there are high risks of terrorism. The attack in Istanbul was the current in the nation increasingly unsettled by the terror (Morris, 2017, p. 1). The so called Islamic nation, which has a base in adjacent Syria, has spent the last 2 years targeting Turkey, whilst a number of nationalist groups comprising the Kurdistan workers party have been waging a conflict with the government forces, specifically in the South East (Gul, Asik Gurbuz, 2014, p27)). Additionally, Turkey nation remains poorly at ease following the issue of a coup in July last year. Looking at the statistics, the nation has been plagued by incidents since mid 2015 with the previous year described as bloody (Morris, 2017, p. 1). There has been only one in the year 2017-the incident involved a gun and a car assault on the courthouse in Turkish City, which has been blamed on Kurdish militants. The majority of the attacks have occurred in the cities, capital Ankara and Istanbul, away from the coastal areas famous with terrorists (Katircioglu, 2009, p19). Goals of Tourism The goals or aim of the tourism ought to have an apparent focal point and should be constant with regional or local community improvement goals. Goals articulate ambitions for the prospect of tourism in the society. Goals dont denote details regarding how they will be understood. To set aims or goals, look 5 years into the prospect. What responsibility will tourism play in the country and community t goals (Tang Abosedra, 2016, p129). Tourism Goals To enhance the quality of life in the society by attracting new tourists linked to the businesses. The country becomes a leader in attracting tourists to this region. Tourism is the primary development aspect in the country Tourism industry expands to be the best in producing large number of jobs by the end of a decade. To develop and environmental sound tourism plan The community becomes the eliding focal point for antique shopping in the country. Tourism Elements Tourism is a competitive and dynamic sector that needs the capability to adapt continuously to consumers changing desires and needs. There are 2 elements that play a significant role in Tourism sector namely indirect elements and direct elements. Direct elements of tourism sector include those that areas of tourism sector which come into direct contact with sales of tourism. They include: ancillary services, attractions, activities, transport and accommodation (Omics, 2017, p. 1). Indirect elements of tourism sector are always termed support services. They are parts of the tourism which might not come into direct contact with tourists, but without the rest of the sector may not function. They comprise waste disposal, water supply and sewerage, electricity, building industry, manufacturing, signs, public toilets, communications, airports and infrastructure (Omics, 2017, p. 1). Types of Tourism Golf, health tourism, tourism, youth tourism, ecotourism, congress tourism Conclusion Currently, tourism is the main source of income for many nations and influences the economy of both the host and host countries, in some cases of vital significance. Tourism in turkey is concentrated mainly on numerous historical sites. Tourism brings in big amount of revenue into domestic economy in the form of imbursement for products and services required by tourists, accounting for thirty percent of the globes trade of services and six percent of total exports of services and goods. Tourism provides employment for the persons related to occupations in hotels and bars. Bibliography Akal, M. (2009). Economic implications of international tourism on Turkish economy. Akay, G. H., Cifter, A., Teke, O. (2017). Turkish tourism, exchange rates and income.Tourism Economics,23(1), 66-77. Alipour, H., Kilic, H. (2005). An institutional appraisal of tourism development and planning: the case of the Turkish Republic of North Cyprus (TRNC).Tourism Management,26(1), 79-94. Balli, F., Balli, H. O., Cebeci, K. (2013). Impacts of exported Turkish soap operas and visa- free entry on inbound tourism to Turkey.Tourism Management,37, 186-192. Cooper, C. P., Ozdil, I. (1992). From mass to responsibletourism: the Turkish experience.Tourism Management,13(4), 377-386. Codis. (2013, March 18). Components Elements of Tourism. Retrieved from https://codis4u.wikifoundry.com/page/Components+%26+Elements+of+Tourism Demir, E., Ersan, O. (2016). The impact of economic policy uncertainty on stock returns ofTurkish tourism companies.Current Issues in Tourism, 1-9. Demirz, D. M., Ongan, S. (2005). The contribution of tourism to the long-run Turkish economic growth.Ekonomick ?asopis,53(09), 880-894. Diamond, J. (1977). Tourism's role in economic development: the case reexamined.Economic development and cultural change,25(3), 539-553. Dogru, T., Sirakaya-Turk, E. (2016). Modeling Turkish outbound tourism demand using a dynamic panel data approach.Tourism and Hospitality Research, 1467358416663822. Goodman, P. (2016, October 3). The Advantages and Disadvantages of Tourism. Retrieved from https://soapboxie.com/economy/Advantages-and-disadvantages-of-tourism Gul, K., Asik, N. A., Gurbuz, A. K. (2014). The effect of global economic crisis on Turkish tourism demand and a review for the period 2003-2013.Journal of World EconomicResearch,3(6-1), 22-32. Gunduz*, L., Hatemi-J, A. (2005). Is the tourism-led growth hypothesis valid forTurkey?.Applied Economics Letters,12(8), 499-504. Hava, E. (2016, October 2). Turkeys medical tourism sector can be a hair-raising experience. Retrieved from https://www.thenational.ae/business/travel-tourism/turkeys-medical-tourism-sector-can-be-a-hair-raising-experience#page2 Health-tourism . (2017). Medical Tourism to Turkey. Retrieved from https://www.health-tourism.com/medical-tourism-turkey/ Katircioglu, S. T. (2009). Revisiting the tourism-led-growth hypothesis for Turkey using the bounds test and Johansen approach for cointegration.Tourism Management,30(1), 17-20. Koc, E. (2016). Turkish Marine Tourism-An Untapped Market Segment with a Promising Potential: New Product and Destination Development Opportunities.Journal of MarineTourism,1(1). Morris, H. (2017, FEBRUARY 13). Is Turkey safe for tourists and can I cancel my holiday? Retrieved from https://www.telegraph.co.uk/travel/advice/is-turkey-safe-for-tourists/ Omics. (2017). Elements-of-the-Tourism-Industry . Retrieved from https://www.omicsonline.org/elements-of-the-tourism-industry.php Tang, C. F., Abosedra, S. (2016). Does tourism expansion effectively spur economic growth in Morocco and Tunisia? Evidence from time series and panel data.Journal of Policy Research in Tourism, Leisure and Events,8(2), 127-145. Temur, H. (2017). Importance of Tourism. Retrieved fromhttps://www.turizmtatilseyahat.com/en/importance-of-tourism.htm Tribe, J. (2015).The economics of recreation, leisure and tourism. Routledge. Zortuk, M. (2009). Economic impact of tourism on Turkeys economy: evidence from cointegration tests.International Research Journal of Finance and Economics,25(3), 231-239

Friday, November 29, 2019

ATV essay essays

ATV essay essays The all terrain vehicle has been around for many decades. It has many different models that are used by a variety of people, these types are utility, sport, and youth. The utility four wheeler was the first ever made although it wasnt a four wheeler at all it was actually a three wheeler. The first atv ever made was used as a farm vehicle for hauling and moving other equipment. The three wheeler became popular but didnt last long because of its tendency to flip easily. The best way to fix the problem was to add another wheel, making the four wheeler the first ever made; it was also used for farming; it was in the market for equipment and was never meant to be sold as anything but for hauling and towing. The utility four wheeler started out as a small engine, small framed and very uncomfortable for the rider. As years past the utility four wheeler became as well known on the farm as a tractor. It moved from a small 90 cc engine to the now popular 650 cc engine. It also evolved from the stiff single shock suspension to the all around independent wishbone suspension. The utility atv has helped the farmer and working man make the tasks outdoors much easier and will continue to become The sport atv has been around for about a decade and a half. As most inventions happen, they start out being used for what they were made for, then the people that say, Well what if?, get a hold of them and modify them so it can do something else. The sport four wheeler wasnt made factory in the beginning because that wasnt what the four wheeler was made for. If you wanted to race your atv in the early 80s you had to make it race worthy yourself. After the sport caught on however the manufactures decided to make some money and build a four wheeler that didnt have to ...

Monday, November 25, 2019

The Hungry Years1 essays

The Hungry Years1 essays Paradis, Adrian A. The Hungry Years. Philadelphia. 1967. There were few changes that could be seen; for the most part the revolution was quiet. Never before had so many people of the United States held in their hearts despair, panic and want. Yet out of the fear of the Depression came social reforms that have strengthened America and its people. The Depression was the worst economic decline ever in the United States history that spread to practically all of the industrialized world. It began in late 1929 and lasted for about ten years. There were many factors that played a role in causing the depression, but the main cause was the unequal distribution of wealth during the 1920s, and the wide stock market speculation that happened toward the end of the 1920s. These factors, along with others, caused the American economy to turn upside-down. The roaring twenties was a time that the United States prospered greatly. The nations total income rose from $74.3 billion in 1923 to $89 billion in 1929. However, the benefits of the prosperity of the 1920s were not shared evenly among all Americans, and the maldistribution of income between the rich and the middle class grew throughout the decade. Two major reasons for the gap between the rich and the working class were the increased manufacturing output throughout this period and because the federal government favored business, which included the wealthy who put their money into these businesses. The growing gap between the wealthy and the middle class made the United States economy unstable. For the economy to function properly, total demand must equal total supply. In an economy with such an unequal distribution of income, it wasnt always likely that the demand would always equal the supply. Basically what happened ...

Thursday, November 21, 2019

The middle class in urban Britain 1780-1900 Essay

The middle class in urban Britain 1780-1900 - Essay Example However, they lacked the modalities to effect the change. It was not until the early nineteenth century that need for change was more strongly expressed by the lower class and the middle class. It is of importance to note that the people who took part and spearheaded this change were the middle class and were the cream in terms of their intellect (Scull, 2005).. Political changes The political arena in Britain was secluded to the mighty and wealthy for a long time, which also refers to the upper class. It was solely the rich who could rule while the middle class neither had a chance nor could raise their voices to be heard. This is evident even from the governance structure since that it is documented that even from the law making organs, the House of Lords could overrule any law passed by House of Commons. The ugly political face was worse in some areas like old Sarum and Dunwich where the middle class could not vote and a number of legislators were re-elected unjustly. The women we re also not allowed to vote, which expressed how democracy was indeed a nightmare to the people being ruled. This did not quite add up since lawyers were also in the category of the urban middle class (Mitchell, 2002). At that particular time, out of an estimated population of thirty million only about two million were allowed to vote. Inspired by the French protester refugees who moved in at around 1700, there were efforts by the middle class to spearhead their liberation. Several uprisings came up and the continuous pressure led to The Great Reform Act that was landmarked a political change in centuries. This Act brought political sanity to Britain and many other positive changes.. The imagery constituencies done away with and the members of parliament representation rationally and equitably restructured. Moreover, the most relevant to our discussion is that the middle class were allowed to vote with the exception of women (Scull, 2005). Economical changes Despite being despised, the middle class were relatively wealthy. Most of them had their wealth on land possession. It was just until in the late nineteenth century that he urban middle class began engaging in forms of wealth holdings like the stock market. In the urban areas in this period, a majority began being wealthy by manufacturing and creating employment. This gave rise to several merchants across Europe at the time and this can attribute to the steady rise in the number of the middle class (Mitchell, 2002). There are some cities that their economical growth was attributed solely to the middle class. An exquisite example is the city of Manchester, which at this period had many projects running in the event of industrial revolution. During the industrial revolution, the whole of Europe had a majority of entrepreneurs comprising of the middle class. The middle class prompted women to get employment. It important to have in mind that women were considered as housewives for some pretty long time in Bri tain. This had a large impact to the economy of the middle class, since majority-hired house cleaners to help in the daily domestic chores and this amounted to about forty percent of the female workers (Mitchell, 2002).

Wednesday, November 20, 2019

MULTINATIONAL CORP-EVOL & CUR ISSUE Essay Example | Topics and Well Written Essays - 1000 words - 2

MULTINATIONAL CORP-EVOL & CUR ISSUE - Essay Example However, it is important that one understands the significance of this merger to the two companies, their shareholders, competitors, the industry and the consumer (Rumyantseva and Enkel, 2002). In any given industry â€Å"The Rule of Three† manifests itself in the manner in which companies move within the market. The Technology Sector is undoubtedly one of the most oligopolistic, yet monopolistic markets in the modern day. This makes it conform to the rule of three, a fact that may have influenced and possibly affected the manner in which the market is shaped. The rule of three suggests that every industry that is free of major entry barriers and regulatory constraints depicts two types of competitors; full time generalists and product/market specialists (Tu, 2014). Full line generalists are volume-driven and as their market share grows, so does their financial performance they own 10 to 40% of the market share. These full-line generalists usually depict very good financial performance as long as they maintain their control of the market (Sheth and Sisodia, 2002). Product or market specialists on the other hand control 1 to 5 % and have curved out a niche in the market in which they control considerably. Their financial performance is inversely proportional to its market share, i.e. as their market share grows, their financial performance diminishes. Any firm that owns more than 5% but less than 10% of the market is in the ditch. Such companies depict the worst financial performance and are either taken over by a full-line generalist to increase their market share or by a product/market specialist seeking to grow into a full-line generalist (Sheth and Sisodia, 2002). Every market usually has three full-line generalists. Even though at one time there would be more than three, the market usually shakes up to provide three full-line generalists. Consider the

Monday, November 18, 2019

Visual Argument Research Paper Example | Topics and Well Written Essays - 500 words

Visual Argument - Research Paper Example Judging from the first instance of seeing this visual argument, the researcher of this paper thinks that Nike is supposedly advocating freedom to do what you want, breaking barriers and conquering limits (especially when buying Nike products), which is in this case invoked by the freedom of the boy peeing on a wall. This argument would be analyzed further in the next part of the paper. In order to evaluate carefully the visual argument of Nike’s ad, the researcher would try to use the three rhetorical appeals: ethos (credibility), logos (logical reasoning and evidence), and as well as pathos (emotional appeal). In this case, the visual argument would be evaluated according to ethos logos and pathos, in that order, through using the text, the design, and as well as the image of this particular visual argument. In addition to this, the researcher would also cite the opinion of a colleague on Nike’s visual argument, wherein the researcher would react from his opinion. Usin g the first rhetorical appeal of ethos, the researcher thinks that Nike’s visual argument actually compromises the credibility of the rhetoric that Nike is trying to point out.

Saturday, November 16, 2019

Literature Themes on the Impact of Discovery

Literature Themes on the Impact of Discovery It is the nature of meaningful discoveries, to challenge and shift ones perceptions, in either an unexpected and sudden, or planned and deliberate medium[DK1]. The consequences of discovery may be positive or negative, yet the ability of discovery to empower through allowing changes in ones ideals and self-evaluations is unparalleled[DK2]. William Shakespeares Elizabethan/Jacobean play, The Tempest (1600s) explores the discovery of mortality and the fragile nature of mankind, which is mirrored by Adrienne Richs poem Diving into the Wreck (1973). Also, Patrick Ness novel, A Monster Calls showcases a childs journey to discover his hidden desires and ideology, through the influence of an external power. Through the varying mediums and contextual backgrounds, the three texts explore the enduring values of discovery, and the capacity of discovery to renew perceptions through an unexpected/sudden or planned and deliberate medium. Certain discoveries function to transform ones values and renew perspectives. Through the play, The Tempest, Shakespeare showcases Prosperos intellectual discovery of his limitations as a mortal and the consequential rediscovery of his human morals. Prospero showcases his initial hatred towards the royal crew, rooted from past betrayals, as he says They now are in my power. And in these fits, I leave them. The truncated sentence emphasises Prosperos cruel and revengeful mindset, depicting his firm belief in power being the tool for vengeance. However, a dramatic change in Prosperos attitude can be seen, as he makes an unexpected discovery of human mortality following Ariels monologue, which states, We are such stuff as dreams are made on; and our little life is rounded with a sleep,, here sleep is a symbol for death, and the metaphor of dream accentuates Prosperos intellectual discovery of lifes fragility, where ones memories and earthly possessions are temporary juxtaposed to the va stly eternal world. Through the alliterative such sleep and little life, Prospero emphasises the insignificance of human life, and with it, the insignificance of his art. As he discovers the futility of his power in the face of mortality, Prospero rediscovers his humanity and gains a renewed understanding of the futility of vengeance. He says, My charms Ill breakà ¢Ã¢â€š ¬Ã‚ ¦.They shall be themselves, juxtaposing to his initial cruelty and will to revenge and hence portraying the change in his perception. Therefore, the renewal of perceptions through unexpected discoveries is evident through Prosperos rediscovery of empathy which he gains through the intellectual experience. Similarly, the intellectual discovery of human mortality allows a re-evaluation of ones values and identity which is further explored in Adrienne Richs poem Diving into the Wreck. Richs depiction of human mortality, and the fleeting nature of life, mirrors that of Prosperos discovery, expressing a sense of community gained through renewed understanding of the inevitability of death. Rich personifies a shipwreck in, ribs of disaster to represent humanity, the metaphorical ribs alluding to human bones which symbolise the basis of life, but also the imminent death that all of humanity faces. The personas intellectual discovery of mortality is further evident as she refers to we as half-destroyed instrumentsà ¢Ã¢â€š ¬Ã‚ ¦ water eaten log, the fouled compass, alluding to death and portraying the inescapable nature of mortality. As the persona gains a renewed understanding of life and death, she develops a spiritual connection with humanity, leading to a re-evaluation of her perceptions. Her initial depiction of her identity and values can be seen as the positive tone in Cousteau with his assiduous team aboard the sun-flooded schoonerà ¢Ã¢â€š ¬Ã‚ ¦ directly juxtaposing to the grim tone in the recurring motif of loneliness; but here aloneà ¢Ã¢â€š ¬Ã‚ ¦ there is no-one. However her unexpected discovery of human mortality leads to a change in her self evaluation, as evident in I am she: I am heà ¢Ã¢â€š ¬Ã‚ ¦ We are, I am, you areà ¢Ã¢â€š ¬Ã‚ ¦ where the connection between first second and third perspectives unify human beings under the concept of mortality. The persona, therefore is able to gain comfort from the spiritual connection based on mortality and gain a renewed understanding on her identity as a human being, hence showcasing the consequential shift in perception as a result of an unexpected discovery. Similarly, the planned discovery leading to re-evaluation of self and change in perception is further explored in Patrick Ness A Monster Calls, as he reflects the planned and deliberate process that a child takes in order to discover and accept his hidden desires and ideals. The Yew treeis introduced through the repetition of dialogue, Connor, written in an italic, holophrastic form. The short, conjunct repetition reflects the random and conjunct nature of ones subconscious thoughts, hence depicting the embodiment of the personas subconscious in the Yew tree. The truncated sentence in and here was the monster as Connor comes to face the Yew tree emphasises his initial reluctance to acknowledge his subconscious, further exemplified in the negative connotation in anthropomorphic description of monster. The negative tone highlights Connors rejective perception towards the tree, and hence showcases the innate stubbornness of humanity when one comes to face possible changes. The confronti ng process of discovery, led by his subconscious can be seen in the emotive repetition of NO!, the capitalisation and the exclamation mark further reflecting the personas unwillingness to accept his hidden desires and ideals.

Wednesday, November 13, 2019

Harley - Davidson Inc. Motorcycle Industry :: essays research papers

Harley - Davidson Inc. Motorcycle Industry INTRODUCTION The purpose of this report is to develop a strategic corporate objective for HarleyDavidson Inc., a publicly traded, employee owned manufacturer of heavyweight motorcycles, recreational and commercial vehicles, military defense items, and small engines, distributing its products to domestic and international markets targeting all men and women of all ages. INDUSTRY AND COMPETITIVE MARKET The industry under study is the motorcycle industry consisting of five major manufacturers: one American (Harley Davidson), and four Japanese (Honda, Yamaha, Kawasaki, Suzuki) and some European companies (mainly BMW of Germany and some other Italian companies). Most companies market their motorcycles and accessories on a worldwide basis, handling international trade through foreign distributors and domestic sales through franchised outlets. Industry sales of motorcycles were shrinking in the early l990s because of the recession and the competition from computers and electronic products decreasing consumers' discretionary income. Sales of accessories and parts make up 36% of total retail sales and is a viable area for producers to explore because people want something to differentiate their bikes. Previously, motorcycles were viewed as a cheap means of transportation. By 1992, they came to be viewed as a recreational, or a luxury item. This new perception of motorcycles led to the introduction of more expensive models with higher prices. This led to the introduction of consumer financing, one of the fastest growing service areas in the motorcycle industry. MISSION   Ã‚  Ã‚  Ã‚  Ã‚  Harley's strategic objective is to continue to provide safe, high technology heavyweight bikes and keep customer satisfaction at high levels. This quality vision more than doubled Harley's market share and increased its brand loyalty. EXTERNAL PLANNING PREMISES CUSTOMERS   Ã‚  Ã‚  Ã‚  Ã‚  They can be divided into 2 categories men and women. Men.  Ã‚  Ã‚  Ã‚  Ã‚  A. Men under 30. This group accounts for 44% of all sales. Therefore, a great opportunity exists here because of the group's size. This group's members buy motorcycles for their transportation and recreation needs. Men in this group buy more of mopeds, scooters and entry level lightweight road bikes.   Ã‚  Ã‚  Ã‚  Ã‚  B. Men between 30 and 50. This age group makes up 45k of buyers another large area providing opportunities for firms. The motorcycles most frequently purchased are the heavyweight tourers and cruisers. Many buyers are married couples looking for an alternative to taking the car out for weekend drives to the country.   Ã‚  Ã‚  Ã‚  Ã‚  C. Men over 50. This group accounts for about 11% of motorcycle sales. The heavyweight touring class and the middleweight road bike categories account for most of the sales here. Women. This group is a segment that is growing at a fast rate, thereby representing an opportunity area. Firms to be successful here are to provide smaller, easier to handle, comfortable, and good quality bikes to build up brand

Monday, November 11, 2019

Red Bull Case : Digital Marketing

He immediately saw an opportunity to market those functional drinks outside Asia. Mathematics approached the manufacturers of the drink, bought the foreign licensing rights in exchange for a 51 % stake in his company, and launched the drink in Austria. That's how the Red Bull company was founded in 1984. The drink was sold exclusively in Austria for five years and then spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland. It invaded the United States and Canada In 1997, and was authorized in France very recently.A closer look at Red Bulls strategy 2 roof is not really determined by a demographic, but by a â€Å"state of mind†. Red Bull consumers want to be physically and mentally fit and wide awake. It can be young executives who want to face a more and more dynamic and demanding way of life. Or it can be teenagers who want to try new alcoholic mix, and be able to stay awake and to dance all night long. At least, it could be sportsme n who want to improve their performance, increase their physical endurance and boost their energy.These people are very hard to seduce because there are many brands competing on the market. Figure 1 – Examples of competitive products The positioning of Red Bull is : It is the first stimulation drink, for both mind and body, to be used at any time, anywhere, by anyone, not only as a thirst-quencher but also as a cure against tiredness. To build its brand equity, Red Bull developed an eye-catching logo : two bulls and a yellow sun, and an effective,†Red Bull gives you witlings†. Red Bull's brand equity is mainly based on word of mouth, which gives the product a mystical image.Due to this mitosis and the WOOF strategy that build a very strong brand awareness, the reduce has a really strong â€Å"affect† with the customer, which leads to a bunch of rumors, good and bad ones. The strategy Red Bull adopted is totally unusual. They did nod use traditional informat ive or persuasive communications and it restricted the drinks supply. Red Bull used â€Å"buzz marketing† and Moral marketing†. The company has divided the U. S. Into eight decentralized sales units, each of which is handled on a city-by-city basis.Each unit creates distribution, makes sales calls and develops targeted marketing plans. Their mission is to find out where the target nags out and what interests them. It's their Job to get the message out to the right clubs and at the right events. Their entry strategy is to seed happening places such as shops, clubs, bars and stores. They focus initially on opinion leaders who obtain positive direct experience with the brand. Once word of mouth has created a buzz about the product, they then widen distribution to areas surrounding the â€Å"in† spots.Markus Pickier, eve-strategic planning, Red Bull North America said â€Å"We go to on-premise accounts [vs.. Retailers] first, because the product gets a lot of visibi lity and attention. It goes faster to deal with individual accounts, not big chains and their authorization process. Employs teams of â€Å"consumer educators,† who distribute free samples in the street. Bull created and cultivated its brand image by sponsoring extreme and adventure- related sports, such as foreseeing, B. A. S. E Jumping, snowboard, mountain hiking or more recently Formula 1 .The company underwrites a number of extreme sports competitions and sponsors about three dozen athletes from alternative sports. In the antithesis of any major's marketing plan, Red Bull buys traditional advertising sat. Only when a market is deemed mature does the company begin a media push. The idea is to reinforce, not introduce, the brand. â€Å"Media is not a tool that we use to establish the market,† said up-marketing David Rowdy. â€Å"It is a critical part. It's Just later in the development. Red Bull's marketing strategy Contrary to traditional advertising practice, Red bull only advertises after it believes a local market is maturing. Instead of traditional advertising, Red Bull relied on a strategy of word-of-mouth or â€Å"buzz† marketing. Red Bull focused on creating a buzz wrought various stealth marketing techniques, playing on associations with energy, danger and youth culture, carefully cultivating its mystique image. Mathematics invested 35% of turnover in marketing and sponsorship in events.In his words, â€Å"we don't bring the product to the people, we bring people to the product. We make it available and those who love our style come to us,† adding, â€Å"Red Bull isn't a drink, it's a way of life. † The above the line communication: Red Bull gives you wings. The aim of their advertising campaigns is to reflect the brand personality: Cheeky, witty, self-ironic, unpredictable and unique. Opinion leader marketing: Opinion Leaders, especially in the sport and cultural area, are a perfect target group for Red Bull. Red Bull develops relationships with them and treats them like friends.Red Bull worldwide has over 250 agreements with top athletes, but not one written contract. Event marketing: Red Bull's event marketing also covers both areas, sports and culture, through a variety of events like Flag, Crashed Ice, X-Fighters, Creative Contest, Music Academy, and many more. Red Bull doses ‘t sponsor events, Red Bull creates, organizes and supports new, innovative and image. Through its sponsorship of youth culture and extreme sports events, Red Bull developed a cult following among marketing-wary Generation Y-errs, (18- to 29-year olds) who perceived it as an anti- brand.While it was marketed as a sports drink, it was mostly sold in clubs and bars Sampling Sampling is done by highly motivated and well educated employees of Red Bull and not â€Å"professional† promotion teams. Their briefing is simple: Find tired and exhausted people. They do it in a charming, non offensive way. All we g ive them is the product, a free range of clothes and a tiny, but very attractive sampling car. As their core target is very young, Red Bull needed to secure a huge presence on the Internet, which is by far the media that young people use the most.With their word- of-mouth based strategy and their buzz marketing, it was quite obvious that Internet was going to become a very powerful tool for Red Bull. They are aware of the fact that Internet has brought people together and allowed everyone to be connected no matter where they live. Thanks to the new social and digital age, people can share their experiences and knowledge through the building of social networks and communities. Red Bull's online marketing strategy is very cohesive to their overall marketing strategy. It is based on word-of-mouth and creating a buzz around the brand.Whether it be with sport, music or culture, Red Bull offers long-term content that the consumer will enjoy so they can talk about the brand on blobs for ex ample and tell their friends about it. Rather than focusing on selling millions of cans, they just prefer creating a universe that people will love, most of the time through effective storytelling. As I said before, Red Bull's marketing strategy involves a lot of event organization round the world. Red Bull takes the excitement of being in the event and delivering it to people across communication, and most of that is done by digital communication.In fact, 50% of Red Bull's communication budget is dedicated to digital media. Backbone has a presence on many of social platforms, including Backbone, Twitter, Namespace. Yet Red Bull is aware that it is no longer enough to have a fan page on backbone for example, not only because a large majority of companies have one as well, but also because people get bored very easily and their attention is becoming more and more difficult to catch. Red Bull understands this issue and offers a lot more than mere online product promotion. They provide their consumers with meaningful content.Each event organized and sponsored by Red Bull has its own website (for example,www. Redistributable. Com) They offer a number of short pieces of content, such as videos of the previous events, content about the riders, the tricks, behind-the-scenes, parties, etc. Those pieces of content are also displayed in social platforms, Namespace playing generally a role of a hub where all of the content comes together . This is how Red Bull started to build their fan community. It enables Red Bull to create a number of access points that the consumers discover, experience the content and get involved into Red Bull's world.On backbone or Namespace, the one of the most popular pages with over 2 400 000 fans. It is tailored to the consumers' wants and needs. They don't advertise their product directly, they don't even bother giving details about the accompany vision and mission, leaving only a very short description at the bottom of the page. On the othe r hand, they offer some entertaining, simple yet addicting games that consumers enjoy, such as the Red Bull Air Race game. Some others fun applications are available on Backbone, such as Red Bull Roustabout, which is an online version of the old game â€Å"Rock Paper Scissors†.Bart Johnston, Interactive Director of Archival which developed the application said â€Å"We wanted to create a viral application for Backbone Platform that was fun and playful. We think people will ask their friends to install it because it's a really interesting way of saying What's up? To your buddy. † 3 Figure 2 – Red Bull's official fan page on Backbone Video content is a good way to start but it does not necessarily create engagement, which is Red Bull's main objective. Therefore they found other ways to entertain their customers. For instance ‘phone and ‘pod touch users, they developed applications and games.Understanding their consumers is a major concern for Red Bull so they knew about their extensive use of chatting platforms such as mans. They also knew that Mans users tend to be on mans while watching TV, so they are working to get them engaging with it so they could then play, talk, share it with their friends while watching TV programs. Therefore they created a game on mans, that could be shared n backbone as well (that way content remains cohesive). This is a really effective way for Red Bull to get their consumers involved and active in the community.Figure 3 – Red Bull's ‘phone games Taking one step further, Red Bull initiated in 2009 a new project called Red Bull reporter 4. It gives the opportunity to anyone to become a Red Bull reporter, and start working for Red Bull as a writer, photographer, filmmaker or presenter. The consumer has complete control on the creation and sharing of the content. As Red Bull has hundreds of events going on all over the world. It can be huge event that attract over 50000 people on the event site like the Red Bull flagstaffs, but it can also be smaller events like the mascara pit stop in Time Square, or the Donkey cross in Greece.Red Bull is trying to leverage these projects by sending their reporters to these small events so they could write reports, do presentations, videos, and finally come back and submit them on the website. This time it is not Red Bull that creates the content but the consumers themselves and they are in total control of it. They are responsible for sharing it and spreading it. Again for Red Bull it is all about engaging them to greater collaboration.Figure 4 – Red Bull reporter Another example of the content creation process, even more engaging than Red Bull Reporter, would be the Red Bull Bedroom Jam 5, because with this project consumers become the content that is celebrated and discussed. Teen bands submit their music and their peers would vote and Judge which one they think are the best bands. The selected bands get to have a stage set up in their bedrooms by Red Bull, and it gets streamed live across the Internet. A chatting functionality allows people to interact with each other and tell everyone about the bands they like the most for example.The consumer is at the heart of the project. Red Bull steps back and only plays the role of a facilitator. The consumers are the real star, not Red Bull, which is an important point of Red Bull's online marketing strategy. Figure 5 – Red Bull Bedroom Jam Another key point for Red Bull is to cross the boundaries between the digital world and the real world, and treat them both the same way. Red Bull racing for charity was originally created to take Formula 1 from its very exclusive format and make it a more inclusive one, getting people really closer to that world.Red Bull created an inline community where fans could choose a space for their photo on the car that was driven at Siltstone by David Calculator and Mark Webber, chat with people around them, sometimes even celebrities. This resulted in a very unique decoration on the car and raised money for charity. Still trying to get people closer to the world of formula 1, Red Bull created content through Twitter and an Phone application called Redouble Flops, that allows people to have a direct info from the Fl paddock, with little stories and anecdotes that come directly from the inside. Figure 6 – David Calculator's car at Siltstone Creating all those tools, platforms and content allows Red Bull to make the consumer forget that their primary and ultimate goal is to sell energy drink cans. It is all about getting commitment from their customers, trying to engage and excite consumers about the brand by being part of their world and contributing to their world in a way that it does not feel false or fake. Internet could have contributed to harm Red Bull's brand image by spreading all sorts of rumors about the energy drink.One of the rumors that has been circulating for a while says that Re d Bull's secret ingredient is bull's testicles. Another states that it is â€Å"liquid vicarage† and that someone overdosed from the drink because it has drugs in it. Obviously all these rumors are false and they could have been really bad little attention to those rumors, remained silent and let the rumor spread. There is only a FAQ section in the main website confirming that all those rumors are false. This lack of communication contributed to fueling the buzz around the brand, creating Red Bull's mystique and building their fan's community all over the web.Red Bull doesn't really innovate through its products – it doesn't launch new products al the time, instead it innovates through its marketing. Hence, they created Red Bull Media House, which conducts all the media and public relations work, and that is responsible for the launching of other platforms such as Red Bull magazine, Red Bull mobile (which for now is only available in Austria, Switzerland and Germany), or Red Bull TV. As it becomes a bigger part of the consumers lives, Red Bull's marketing actually becomes their product.We saw how Red Bull leverage social media to market their products by provide their customers with meaningful content. Sometimes, they tend to be a little too aggressive by doing what is called ambush marketing. Ambush marketing occurs when a brand pays to become the official sponsor of an event and another brand tries to connect itself to the same event, without paying the sponsorship fee and without breaking any laws. Nikkei used such methods a lot to gain some visibility on sport events that were officially sponsored by their main competitors Rebook and Aids.At the 1992 summer Olympics in Barcelona, Nikkei sponsored press conferences with the US basketball team despite Rebook being the official sponsor. During the last Olympic Ames in Vancouver, Red Bull also did some online ambush marketing. Red Bull posted some items to encourage their athletes on Twitter and Backbone, even though they weren't officially sponsoring the event. By doing that they were violating the Olympic rules, which say that advertiser who don't pay for an official sponsorship cannot associate their names with the games or the athletes during the events or the weeks surrounding them. We're rooting for you @Landslide's @Shawn_White @Greeted and @Dresses in the 2010 Winter #mimics! † Red Bull removed all Olympic-related Twitter posts, but argued that â€Å"the dynamic and nonuser-driven nature† of social media make it tricky to â€Å"stay within guidelines as they are defined. † 9 How can Red Bull do even better? Red Bull's use of Internet and social media is very innovative. It differs from most companies' strategy in the sense that it really involves the customer in the content creation and sharing process.It engages the customer and get them closer to the brand. Red Bull's online marketing strategy is also very cohesive, every tool they used access to content on Twitter, Namespace and Backbone simultaneously. In my opinion, Red Bull is already one of the best examples of successful online racketing strategies, and this is partly why I chose to talk about it in this paper. It also makes it even more difficult to explain how they could get better. Red Bull's strategy has proven more than efficient so they should keep on offering meaningful and entertaining content to their consumers.

Saturday, November 9, 2019

we are not sub species Essay Example

we are not sub species Essay Example we are not sub species Essay we are not sub species Essay Essay Topic: Hilarious Candidates name: Ahlam Abdisalam Candidate number: 0004 Topic: We are not sub species Question: Teenagers deserve more respect than what they are given, Write an article expressing your views on the above statement? Date: 3/12/2013 Deference to teenagers The meaning of the word teenager is losing its touch with stereotypical Judgments made by adults mostly. The word teenager can be defined as someone who is in the ages thirteen to nineteen, not for someone to be going under any emotional traumas or identity crisis. By this hackneyed statement, teenagers feel as if they are sub pecies when they are Just on the step to adult hood I am appalled by the mentality of some that teenagers are all the same, wild people, if true then I guess its safe to say that adults are the same too? Im committed to making teenagers feel good about themselves and not that they are all alike, giving them a reason to do awful things. As the president of a local youth club, I feel its my duty. I consent completely with Lois McNay, the writer of the article Sub Species, a truthful piece of writing in my view, which gives Justice to teens. At the beginning of her piece she divulges that she doesnt seem to be undergoing any emotional traumas or identity crisis and that she might be letting somebody down. Here she is mocking those who stereotype teenagers to be depressing humans. Putting a label on all teenagers to having identity crisis or emotional traumas is meaningless. There is no evidence confirming this As a matter of fact it seems that adults derive most of their knowledge of teenagers from social media that portray spoilt teenagers, thus they end up confusing fiction with nonfiction. Even supposing that people have identity crisis it doesnt always concern adolescents, it includes adults too. Also emotional traumas are made by children to so why are they always restricting the problems to teens only? Most Judgments made by adults concerning teens are dominated by unfairness. Its hilarious how they assume they are experts about adolescents when they arent. She then moves on to a short story. In summary, one day an insurance man visited her six forms treating all the 18 year olds like complete morons. He asked hem what do we find under roads knowing the answer to be pipelines they responded by saying worms, moles and dead insurance men. She follows by saying if you treat people like idiots they act like idiots. This shows that the disrespect towards teenagers is so popular, everyone expects it. Besides, if all teenagers were to have emotional traumas wouldnt they have reacted to the disrespect towards them? They were mature enough to reply in a mature manner and give him a taste of his own medicine. Later on in the article she says that for many adults there is no uch thing as a teenager who doesnt like discos out of all accusations made by judgmental adults, this angers me most. I work with nothing but youths meaning I have more knowledge about the youth. Many of my club members enjoy being with friends playing games, dancing and gossiping indoors! Im not saying that there are no teenagers who like discos, no. Im simply saying, the same way that some adults at them only? If anyone is to go out discoing its entitled to the teenagers not to adults with so many responsibilities like my own. Recently, near my hometown a fire utbreak was caused by a mother leaving her children at home to go out clubbing. But her kids had been locked in when a fire had started. They then have the audacity to call adolescents irresponsible. Plus, most teenagers arent allowed to enter clubs and discos because of their age, but adults are, so the probability of teenagers discoing varies. Furthermore McNay shows her compassion to adolescents when she declares that some adults patronize teenagers because they are envious of their youth and because the respect they dont get from their peers they demand from heir Juniors I strongly agree with this point as to the fact that back in the days when present adults were teenagers they didnt have all the advantages that the at hand teenagers have now. Clubs, technology, parties, the lot! The difference is tremendous. This in my opinion is the root to all false and Judgmental allegations towards young adolescents. Some adults seem to be so in need for the utmost respect and because they dont gain any respect from their peers they demand it from their Juniors. Not every teenager will be willing to give you the supreme respect, ut adults dont seem to understand that not everyone is the same meaning you shouldnt staple all teenagers with the same sticker. McNay expresses the label given to teenagers about their personalities when she says Unfortunately teenager has come to connote things like selfishness, irresponsibility, and arrogance how can you stereo type such a large group of people to have these aspects? From my observation I have detected that the adolescents attending my youth club arent the slightest bit selfish! If one of them gets into trouble, they all take fault so that specific erson isnt alone; I call that sacrifice not selfishness. And for irresponsibility, many adults claim youngsters as irresponsible because they simply dont have as much of duties in comparison to adults so they enw that and choose to call them irresponsible. The adults that stereotype the youngsters feel as if they are superior over teens, isnt that a sense of the arrogance they use to describe the vulnerable among us? I contradict with McNays point that the word teenager should be abolished, but I plainly want the definition of the word teenager to have its real eaning, to be in the ages thirteen to nineteen because as she says a lot of people would stop making money like stylists or designers as the fashion icon in this century is the mistreated teenagers. Dont they deserve not to be Judged so harshly and to have a little more respect? I feel as if the present teens are being targeted on. Yes, they make mistakes Just the way every other human does, with the purpose of learning from them. The saying dont Judge a book by its cover fits perfectly in this situation.

Wednesday, November 6, 2019

The Definition of a Kelvin-Helmholtz Cloud

The Definition of a Kelvin-Helmholtz Cloud Look up on a windy day and you might see a Kelvin-Helmholtz cloud. Also known as a billow cloud, a Kelvin-Helmholtz cloud looks like rolling ocean waves in the sky. They are formed when two air currents of varying speeds meet in the atmosphere and they make a stunning sight. What Are Kelvin-Helmholtz Clouds? Kelvin-Helmholtz is the scientific name for this impressive cloud formation. They are also known as billow clouds, shear-gravity clouds, KHI clouds, or Kelvin-Helmholtz billows. Fluctus is the Latin word for billow or wave and this may also be used to describe the cloud formation, though that most often occurs in scientific journals. The clouds are named for Lord Kelvin and Hermann von Helmholtz. The two physicists studied the disturbance caused by the velocity of two fluids. The resulting instability causes the breaking wave formation, both in the ocean and the air. This became known as Kelvin-Helmholtz Instability (KHI). Kelvin-Helmholtz instability is  not found on Earth alone. Scientists have observed formations on Jupiter as well as Saturn and in the suns corona.   Observing and Effects of Billow Clouds Kelvin-Helmholtz clouds are easily identifiable though they are short-lived. When they do occur, people on the ground take notice. The base of the cloud structure will be a straight, horizontal line while billows of waves appear along the top. These rolling eddies on the top of the clouds are usually evenly spaced. Quite often, these clouds will form with cirrus, altocumulus, stratocumulus, and stratus clouds. On rare occasions, they may also occur with cumulus clouds.   As with many distinct cloud formations, billow clouds can tell us something about atmospheric conditions. It indicates instability in air currents, which may not affect us on the ground. It is, however, a concern for aircraft pilots as it forecasts an area of turbulence. You may recognize this cloud structure from Van Goghs famous painting, The Starry Night. Some people believe that the painter was inspired by billow clouds to create distinct waves in his night sky. The Formation of Kelvin-Helmholtz Clouds Your best chance for observing billow clouds is on a windy day because they form where two horizontal winds meet. This is also when temperature inversions warmer air on top of cooler air occur because the two layers have different densities. The upper layers of air move at very high speeds while the lower layers are rather slow. The faster air picks up the top layer of the cloud its passing through and forms these wave-like rolls. The upper layer is typically drier because of its velocity and warmth, which causes evaporation and explains why the clouds disappear so quickly. As you can see in this Kelvin-Helmholtz  instability animation, the waves form at equal intervals, which explains the uniformity in the clouds as well.

Monday, November 4, 2019

Financial Management Research Paper Example | Topics and Well Written Essays - 1250 words

Financial Management - Research Paper Example Apple Inc, on one hand, is a multi national corporation in California that designs, develops, and sells computer hard ware, software and digital electronics. The best known electronics of this company are Mac, iPod, iPhone, and the iPad. The selling of these electronics and other products is through its online retail store, retail stores and direct sales force. Amazon.Com Inc, on the other hand, operates as an online seller internationally but headquartered in Seattle, Washington, in addition, this online seller company operates such websites as amazon.com and amazon.ca (Gutow, 2011). These websites enable retailers to sell their products through online advertising. In addition, Amazon offers other services such as website development, marketing, and company branded credit cards. In 2008, the financial challenges that faced the world led to reduced profits by these two tech companies. The profits reduced because the two companies’ products are not basic necessities that are co mpulsory for human survival. Basic necessities are food, housing, and basic health care. To the contrary, iPhones, iPod and iPad are that a human being can survive without and, therefore, forgone (Higham, 2009). Financial analyst and other world leaders, however, put in place measure that saw the crisis recede and thus an increase in consumer purchasing power. The measures worked because, in mid 2008, the crisis slightly diminished shown especially by improving sales in the New York stock market (Michalowski, 2011). Elsewhere, sales reports of leading multi-national businesses across Europe were picking up. Apple thus diversified four strategies to help it recover the lost profits. Apple marketing strategies were product design, price of products, promotion and their distribution. In product design, Steve Job, the Apple Chief Executive Officer, creativity contributed to more sales. He designed specifically, the operating system MAC OS X, which helped distinguish the Apple computer f rom other competing PCs. He was also responsible for the Mac Book Air, the first lightweight and thin laptop computer. More creative products developed were iPods, iPhones, iPad and iTunes. These products were bought in large numbers because the consumer enjoys media and entertainment at his or her convenience. Further, they substituted other devices like TVs and some laptops. Concerning the price, Apple products though expensive, are quality and durable. Various consumer research companies rated the products as the most fairly priced products in the world. Apple-loyal consumers also care little about the price they had to pay to buy an advanced release of Apple product. In addition, they bought Apple product whenever launched and released to the market regardless of the financial situation. In promoting its products, apple made its products known in conferences, meetings and in US trade expos where they would showcase these new gadgets (Buonopane, 2010). The final strategy is distr ibution strategy in which newly released products that customers are unaware of were located in specialized stores. In these stores, a customer who bought these new releases took some time with an Apple expert who was educating and providing customer service. The education on new products was to ease the switching to them. In comparison, other Apple’s less expensive products that required less consumer

Saturday, November 2, 2019

Fire Control Project Overview Essay Example | Topics and Well Written Essays - 2750 words

Fire Control Project Overview - Essay Example This project arose from a report which the government commissioned having been raised by the management, engineering as well as development consultancy which was published in April 2000. The conclusion from the report was that maximum efficiency could be attained if the number of control rooms could be reduced from current 46 (as at that time) to only 9 regional control rooms. The objective of the project being to ensure community safety by providing strategic framework for the Fire and Rescue services (FRSs) as well as other agencies which would prevent and respond to emergencies as they arose. The benefits that would accrue from the project were increased resilience. In this case by using the resilient networked technology, staff in any RCC would be able to answer calls within any part of the country. Secondly, the project would integrate all services by use of new risk management tools which had the ability to deploy specialist equipments. This would necessitate introduction of a common call handling, process mobilization, technology and training which would guarantee consistency across various regions. The communication system would also be changed to be data based rather that voice which would be readily accessible through the MDTs. This would hence ensure greater fire and rescue services capabilities (Great 2010, p.30). Extent of Failure Originally, each FRS had its own local control room charged with the responsibility of handling its own emergencies. All the 46 control rooms were independent with each using different levels of technology, network capacities and also their own back-up arrangements. The challenge faced by the control rooms was the increased number of calls and levels that exceeded the local control room. This made the calls be transferred to a different FRS or police control room. By using the police control room, information would then be sent back to the local control room using telephone, radio or fax machine. Due to the fact that different control rooms employed different technology levels and variable quality, this made the transfer process difficult for the FRSs to effectively back each other up. This resulted to the local control rooms being flooded hence being hard to cope using the current technology to handle the high volume of calls which then resulted in long queues or even lost calls. This was another example of a Government IT project in which it was absorbing increasing resources but never achieving the objectives initially set. The essential checks and balances done at the early stages of the project were ineffect ive. This was due to the fact that approval of the project was done based on unrealistic cost estimates as well as under-appreciation of the IT complexity that was to be involved. This made the project be implemented in a hurry with poor management. The Communities and Local Government Select Committee after closely examining the project hope that the project should go live by mid-2011 if there is an agreement on a viable project plan. The realization of the above has been put on substantial risk as a result of the following. Reasons for failure Project Environment There are several issues that ultimately led to the downfall of the said project which if they had been handled before would have made the project a complete success and be completed on time. Failure by the Department to sufficiently incentivize Fire and Rescue Services The Fire and Rescue authorities were under no legal obligation to use the regional control centers once completed. Despite this, the department failed in its mandate by not communicating the benefits to be accrued by transferring to the regional structure. The Department charged with the