Visual Argument Research Paper Example | Topics and Well Written Essays - 500 words

Visual Argument - Research Paper Example Judging from the first instance of seeing this visual argument, the researcher of this paper thinks that Nike is supposedly advocating freedom to do what you want, breaking barriers and conquering limits (especially when buying Nike products), which is in this case invoked by the freedom of the boy peeing on a wall. This argument would be analyzed further in the next part of the paper. In order to evaluate carefully the visual argument of Nike’s ad, the researcher would try to use the three rhetorical appeals: ethos (credibility), logos (logical reasoning and evidence), and as well as pathos (emotional appeal). In this case, the visual argument would be evaluated according to ethos logos and pathos, in that order, through using the text, the design, and as well as the image of this particular visual argument. In addition to this, the researcher would also cite the opinion of a colleague on Nike’s visual argument, wherein the researcher would react from his opinion. Usin g the first rhetorical appeal of ethos, the researcher thinks that Nike’s visual argument actually compromises the credibility of the rhetoric that Nike is trying to point out.